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12th Annual Shorty Awards Categories

The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

John Cena & NIkki Bella's Halloween Switcheroo

Entered in Short Form Video

About this entry

WWE SmackDown Live Superstars John Cena and Nikki Bella are stars of the hit E! Network reality shows Total Divas and Total Bellas, as well as one of the most followed athlete couples in all of social media.

As a holiday treat for their 70+ million combined social media followers, WWE's social media producers chronicled the pair's annual Halloween costume tradition on camera.

This year, the duo decided to take on each other's identity for the bewitching holiday, with hilarious results.

Why does this entry deserve to win?

With more than 50 million combined followers on Facebook, 11+ million followers on Instagram, and more than 12 million combined followers on Twitter, John Cena and Nikki Bella frequently create unique content for their social audiences, as well as for and for E!'s "Total Divas" and "Total Bellas" social channels. And with Cena being the No. 1 most followed active American athlete on Facebook, any video message he posts has the potential to reach tens of millions of Facebook users.

In past years, Cena and Bella had shared their costume choices with their social media audience. In 2015, they dressed up as Harry and Lloyd from the movie "Dumb and Dumber." In 2014, they paid tribute to Ron Burgandy and Veronica Corningstone from "Anchorman."

As an extension of their annual Halloween costume tradition, Cena and Bella decided to dress in each other's WWE SmackDown Live ring attire, and mimic their WWE ring entrances, complete with entrance music.

The video was filmed at Cena's house in Florida -- the site of the "Total Bellas" reality show.

The video was shared on Oct. 30, 2016 on Cena and Bella's Twitter and Facebook Pages, as well as and WWE's YouTube channel.

Off the success of this and other Bella videos, Nikki Bella launched The Bella Twins YouTube Channel with her sister and Total Bellas co-star, Brie Bella. After only three months, the channel has more than 250,000 subscribers.


John & Nikki's Halloween costume switcheroo received 2.68 million views on WWE's YouTube channel.

It also received 3.8 million views combined on Cena and Bella's Facebook Pages, in addition to 200,000+ combined likes and 15,000+ comments.

The video received numerous print and web media mentions naming Cena and Bella as one of the top celebrity Halloween costumes of 2016, including from:

Sports Illustrated
E! News
Fox Sports
US Magazine
Rolling Stone
Muscle & Fitness
The Boston Globe
The Sun (UK)


Video for John Cena & NIkki Bella's Halloween Switcheroo

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.