Both entertaining and informative, the objective of "Inside Nick" is to further cultivate the Nickelodeon fandom, drive brand awareness, and create a sense excitement through sharing never-before-seen access to the Nickelodeon universe.
Posted as bi-weekly episodes on the Nickelodeon YouTube channel, the strategy of the series is to create a home for previously unexplored behind the scenes content. Through direct fan engagement via comments and polls, the team is able to hear what the Nickelodeon audience is truly interested in learning about and is able to provide them with that content in a fun new way. The bi-weekly cadence allows the production team to react to fan response, analytical learnings, and video strategy to iterate and improve every episode.
With well over a million views, award winning "Inside Nick" has seen noticeable success in view retention. Fans have stayed engaged throughout the videos and has far surpassed the anticipated view & comment count, by as much as 300 percent.