Congratulations to the influencer finalists see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Game Recognize Game

Entered in Facebook Video

Objective

The series aims to bridge the gap between the two footballs and the fans that love them. It does so by joining the larger-than-life athletes in both sports, who have more in common than you might think. The content highlights the stars' athleticism and also their personalities through fun, and sometimes weird cross-sport challenges. Above all, the athletes from both sports show the respect they have for one another's game. Through the athletes we can engage a wide audience of international sporting fans that cross borders, languages, and - most importantly - team and league loyalties.

Strategy

Close collaboration between the NFL and global football (soccer) clubs was the key to the success of this content initiative. The US portion of the International Champions Cup in late July served as the catalyst for this cross-sport collaboration, with a desire from both footballs to work together to grow interest and engage fans across the two.

The NFL international marketing team worked closely with each production partner on an individual basis: Manchester City, Manchester United, Tottenham Hotspur and FC Bayern Munich to plan, execute and distribute the content.

Players were chosen based on profile, availability, and interest. The content was then designed for the players & teams involved to showcase their unique athlete's personalities and athleticism.

Once the content was captured, we planned a coordinated distribution model around a key week in both the NFL and Premier League / Champions League calendars in September. The videos were posted and crossposted simultaneously by the NFL account, NFL clubs, the soccer clubs, players, and Bundesliga accounts for maximum reach. Other social platforms were used to tease clips and drive back to the Facebook videos.

Results

All numbers below are organic, not paid.

Philadelphia Eagles vs. FC Bayern


Ndamukong Suh (LA Rams) vs. Nemanja Matic (Man U)


Sterling Shepard (New York Giants) vs. Rihad Mahrez (Man City)


Casey Hawyward (LA Chargers) vs. Christian Eriksen (Tottenham)

Media

Video for Game Recognize Game

Produced by

NFL

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.