12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Wellness Mama Natural Living

Entered in Fitness, Health, & Wellness

Objective

WellnessMama.com is an award-winning online resource and podcast for women and moms who want to live a healthier life. Our founder, Katie, along with a team of researchers and medical advisors, analyze a wide variety of health, parenting, and natural living topics and summarize the information in a clear and usable way. Our goal is to present practical tips, real food recipes, DIY beauty instructions, green cleaning tutorials, natural remedies, and other information to make your life better. Wellness Mama uses the combination of editorial content, podcasts, and videos to educate and entertain it’s growing audience. 

Katie created WellnessMama.com and the Wellness Mama Podcast to not only share her journey to handling her own health and creating a healthy lifestyle for her children but to create a community of naturally minded moms and families.  The Wellness Mama community has grown as many women and moms realized the uphill battle their children were facing and struggled with health problems of their own. For years, Katie shared DIY recipes and beauty tutorials and realized that many people are not going to have the time to make all of these products from scratch. Wellnesse.com was then created as a new way to affect change by turning the personal care market on its head and creating the first line of truly safe and effective personal care products for families. It’s the culmination of over a decade of research and testing.

Strategy

The team behind Wellness Mama is dedicated to providing up-to-date practical information and resources for moms. These resources are fact-checked by our editorial team and reviewed by our medical advisors for accuracy. The content is then distributed across three main formats: editorial, podcasts, videos. WellnessMama.com hosts the editorial blog content and links to the Wellness Mama Podcast, while videos are distributed through the Wellness Mama YouTube channel. 

WellnessMama.com utilizes the power of social media to help reach a growing audience of health-conscious moms and families. By engaging with the Wellness Mama community members directly, Katie is able to not only provide insight directly from her team but listen to the needs of other moms and families and answer questions and concerns in weekly content. 

Results

For over 10 years, WellnessMama.com has established itself as one of the most highly-trusted and evidenced-based health and wellness websites for women and moms. With over six million digital connections (1.8 million website visitors per month and over 5.8 million social followers), this is also one of the largest online communities for women. 

Media

Produced by

Wellness Mama

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.