ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

Winner

Non-Profit
winner
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than the earth is able to offer.  Highly aware of environmental issues and determined to make its voice heard, young citizens have been actively prot…

Finalists

Non-Profit
finalist
gold
You Can't Imagine the Reward
Most parents looking to adopt a child will usually opt for younger children as opposed to teenagers, fearing they’ll fail a child who has been failed in the past. This leads to lower adoption rates for teenagers, who wind up spending 50% more time in foster care than younger kids. The goal of this project was to change that perception and increase…
Non-Profit
finalist
silver
audience
Claire | The Documentary
“Claire taught us to not run from the terrifying parts of life and to live a life that you are proud of ” said Co-Director Nick Reed. The objective of the film is to share with the world Claire Wineland’s mission and her unique message. Directed by Oscar Award-winning filmmaker Nick Reed and Ryan Azevedo and Produced by Paul Foley, the document…
Non-Profit
finalist
bronze
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
Non-Profit
finalist
bronze
Marine in 15
The Royal Marines undergo one of the toughest selection processes imaginable. Of the thousands that apply only a small percentage make it through to earn their green beret. The many health and fitness tests, which get gradually tougher as training continues, are where most drop out. Despite having the potential to succeed, 16-24-year-old applicant…
Non-Profit
finalist
bronze
St. Jude Children’s Research Hospital & The Game Theorists, Giving Tuesday Livestream
Giving Tuesday, the day after Cyber Monday, has become a critical opportunity for nonprofits to reach new donors – a day solely designed to push awareness and charitable giving for nonprofits worldwide. The team at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, wanted to find a way to break out from al…
Non-Profit
finalist
bronze
The Ash Globe
For the first time ever in Sydney, it snowed at Christmas...ash.  As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from raging bushfires, we looked to our leaders to do something..anything, but they refused to acknowledge the facts - actually they straight up denied them.  Yes, Australia has …

Nominees

Non-Profit
#VaccinesWork
Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of the top 10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to create someth…
Non-Profit
Beat Cancer Like A Boss
Inspired by ACS ambassador, Simone I. Smith’s cancer story, the message was simple: Beat Cancer Like A Boss.  Being a BOSS is a mentality –it’s staring into the mirror and telling yourself: We’re going to beat this… Looking inward to showcase your inner BOSS, strength, attitude and spirit. Our objectives with the BCLAB (Beat Cancer Like A Boss) campaign …
Non-Profit
Beyond Bananas
The American Kidney Fund’s (AKF) Beyond Bananas™ campaign increases the understanding chronic kidney disease (CKD) patients have of chronic high potassium (hyperkalemia) and empowers them to control their potassium levels through both diet and medication. People who are generally healthy are often encouraged to consume more potassium, a mineral essential to…
Non-Profit
Forward for 50
In 2019, the Los Angeles LGBT Center became the first LGBT organization in the world to celebrate its 50th anniversary. To commemorate this momentous occasion, we created a poster campaign featuring photography from the last half century, along with typography and a special logo that celebrates the relentless efforts of the community in the fight for equali…
Non-Profit
Free innocent people from prison
Our goal is to use Instagram’s visual platform to document the stories of people who were incarcerated for crimes they did not commit; grow support for advocates who will speak up for clients who are wrongly imprisoned or scheduled for execution; and change policy that will prevent future wrongful convictions. 
Non-Profit
Kiss Blood Cancer Goodbye Challenge
Blood Cancer Awareness Month in September provides an opportunity to remind the public about the urgent need to support research to find cures for blood cancer. In September 2019, The Leukemia & Lymphoma Society (LLS) sought to bring a new level of social awareness to these diseases through a viral social media campaign: Kiss Blood Cancer Goodbye Challen…
Non-Profit
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …
Non-Profit
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
Non-Profit
PAINT (RED) SAVE LIVES: The First Global Street Art Campaign To End AIDS
AIDS is a preventable and treatable disease, yet it kills more young people than any other disease, making 2019 one of the most critical years in the fight to end AIDS. To galvanize communities around the AIDS fight and creatively communicate the urgency and impact of The Global Fund Replenishment Conference, (RED) took the fight to the streets and partnere…
Non-Profit
Stop Plastic Pollution – Tug and WWF International
WWF is the world’s leading environmental charity. While national offices run their own social media channels and post hyper-local content, the WWF International social media accounts have a truly global audience. Tug has managed WWF’s international channels since August 2018. In January 2019 WWF approached Tug with a challenge: to galvanise people around…
Non-Profit
Together Planting a Forest
One Tree Planted is an environmental non-profit organisation focused on making it easy for individuals and businesses to donate funds towards global reforestation.  We partner with reforestation projects in North America, Latin America, Africa, and Asia to get trees planted in areas that have been devastated by fire, drought, and floods caused by climate ch…
Non-Profit
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 19 percent of overall dealership employment. The #WomeninAutomotive video contest, part of NADA’s Women Driving Automotive Retail initiative, aims to amplify…