Best in Non-Profit in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Non-Profit

This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

#NoBuildChallenge

The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than the earth is able to offer. Highly aware of environmental issues and determined to make its voice heard, young citizens have been actively protesting in …

Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of the top 10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to create someth…

Beat Cancer Like A Boss

Inspired by ACS ambassador, Simone I. Smith’s cancer story, the message was simple: Beat Cancer Like A Boss. Being a BOSS is a mentality –it’s staring into the mirror and telling yourself: We’re going to beat this… Looking inward to showcase your inner BOSS, strength, attitude and spirit. Our objectives with the BCLAB (Beat Cancer Like A Boss) campaign …

The American Kidney Fund’s (AKF) Beyond Bananas™ campaign increases the understanding chronic kidney disease (CKD) patients have of chronic high potassium (hyperkalemia) and empowers them to control their potassium levels through both diet and medication. People who are generally healthy are often encouraged to consume more potassium, a mineral essential to…

Claire | The Documentary

“Claire taught us to not run from the terrifying parts of life and to live a life that you are proud of ” said Co-Director Nick Reed. The objective of the film is to share with the world Claire Wineland’s mission and her unique message. Directed by Oscar Award-winning filmmaker Nick Reed and Ryan Azevedo and Produced by Paul Foley, the documentary CLAIRE…

In 2019, the Los Angeles LGBT Center became the first LGBT organization in the world to celebrate its 50th anniversary. To commemorate this momentous occasion, we created a poster campaign featuring photography from the last half century, along with typography and a special logo that celebrates the relentless efforts of the community in the fight for equali…

Free innocent people from prison

Our goal is to use Instagram’s visual platform to document the stories of people who were incarcerated for crimes they did not commit; grow support for advocates who will speak up for clients who are wrongly imprisoned or scheduled for execution; and change policy that will prevent future wrongful convictions.

Kiss Blood Cancer Goodbye Challenge

Blood Cancer Awareness Month in September provides an opportunity to remind the public about the urgent need to support research to find cures for blood cancer. In September 2019, The Leukemia & Lymphoma Society (LLS) sought to bring a new level of social awareness to these diseases through a viral social media campaign: Kiss Blood Cancer Goodbye Challen…

The Royal Marines undergo one of the toughest selection processes imaginable. Of the thousands that apply only a small percentage make it through to earn their green beret. The many health and fitness tests, which get gradually tougher as training continues, are where most drop out. Despite having the potential to succeed, 16-24-year-old applicants often tu…

Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump. In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to put a man o…

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

PAINT (RED) SAVE LIVES: The First Global Street Art Campaign To End AIDS

AIDS is a preventable and treatable disease, yet it kills more young people than any other disease, making 2019 one of the most critical years in the fight to end AIDS. To galvanize communities around the AIDS fight and creatively communicate the urgency and impact of The Global Fund Replenishment Conference, (RED) took the fight to the streets and partnere…

St. Jude Children’s Research Hospital & The Game Theorists, Giving Tuesday Livestream

Giving Tuesday, the day after Cyber Monday, has become a critical opportunity for nonprofits to reach new donors – a day solely designed to push awareness and charitable giving for nonprofits worldwide. The team at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, wanted to find a way to break out from all the clut…

Stop Plastic Pollution – Tug and WWF International

WWF is the world’s leading environmental charity. While national offices run their own social media channels and post hyper-local content, the WWF International social media accounts have a truly global audience. Tug has managed WWF’s international channels since August 2018. In January 2019 WWF approached Tug with a challenge: to galvanise people around…

For the first time ever in Sydney, it snowed at Christmas...ash. As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from raging bushfires, we looked to our leaders to do something..anything, but they refused to acknowledge the facts - actually they straight up denied them. Yes, Australia has always had…

Together Planting a Forest

One Tree Planted is an environmental non-profit organisation focused on making it easy for individuals and businesses to donate funds towards global reforestation. We partner with reforestation projects in North America, Latin America, Africa, and Asia to get trees planted in areas that have been devastated by fire, drought, and floods caused by climate ch…

Women Driving Auto Retail video contest

There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 19 percent of overall dealership employment. The #WomeninAutomotive video contest, part of NADA’s Women Driving Automotive Retail initiative, aims to amplify…

You Can't Imagine the Reward

Most parents looking to adopt a child will usually opt for younger children as opposed to teenagers, fearing they’ll fail a child who has been failed in the past. This leads to lower adoption rates for teenagers, who wind up spending 50% more time in foster care than younger kids. The goal of this project was to change that perception and increase teen adop…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.