12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Women Driving Auto Retail video contest

Entered in Contest or Promotion, Non-Profit, User-Generated Content

Objective

There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 19 percent of overall dealership employment. The #WomeninAutomotive video contest, part of NADA’s Women Driving Automotive Retail initiative, aims to amplify the current voices of women working in dealerships and encourage other women to pursue automotive careers.

Strategy

Now in its third year, the Women Driving Auto Retail video contest asks women working in the auto retail industry to submit videos of three minutes or less outlining their career path, why they love the auto retail industry and why other women should pursue a career in the industry.

During the four-month submission period, women are asked to submit their videos to womendrivingautoretail.org and to post them publicly on Facebook, Instagram, LinkedIn and Twitter with the hashtag: #WomenInAutomotive. More than 100 women submitted videos highlighting their incredible stories.

A team of NADA staff judges the video submissions on the following criteria: production quality, entertainment value, inspiration factor, impact, and message content.

At the conclusion of the contest, NADA announces 10 video semifinalists, each of whom receives a $500 gift card. The grand-prize winner is announced during NADA Show and receives a $1,000 gift card plus complimentary registration to the next year’s NADA Show along with a $1,000 travel stipend.

As the submission roll in, the contest is promoted through Twitter, Instagram, LinkedIn and Facebook, making for an impression on hundreds of thousands of followers. The campaign is also promoted via a blog series.

Results

To date, more than 100 women have entered the Women Driving Auto Retail video contest, sharing inspiring videos of their lives in automotive retail, celebrating women who work in all areas of car or truck dealerships and spreading the message to other women about why they should pursue a career in auto retail. Part of the value is in the organic viewership from the social media audiences—the friends, the families, the coworkers and bosses--of those women who are submitting videos. Many of the submissions have very high production value and all resulted in hundreds to thousands of views from these women’s friend groups.

Media

Video for Women Driving Auto Retail video contest

Produced by

National Automobile Dealers Association

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.