12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
AARP Fit & Fun Health Challenge
The CDC explains, “many people 50+ know they need and want help to focus on staying healthy, but many people fail to act because offerings are not sustainable.” Research indicates that people who are not…
Beach4Teach Club | CheapCaribbean.com
  CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the Caribbean, Mexico, South and Central America with a true passion for travel. Through extensive customer …
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. 5G Moto Mod – the first way to connect to 5G on Verizon became available for purchase on April 1st. Ausp…
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has become an integral part in weddings. Through social listening, Busch found that fans were tagging #BuschWed…
CBC Comedy's Next Up
CBC Comedy's Next Up was a national search for Canada's brightest new emerging comedic talent which gave the winner the opportunity to perform a set at the 2019 Ha!ifax ComedyFest. Next Up is about he…
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make th…
Excedrin Take Two
Excedrin has a high awareness of 99% and unparalleled loyalty in the U.S.  The challenge? Migraine sufferers, who have never used Excedrin, think Excedrin Migraine is just like any other general pain …
HGTV Dream Home + Wayfair - A Holiday Promotion
As part of HGTV’s Dream Home 2019 Sweepstakes, HGTV partnered with Wayfair to create a holiday-themed convergent shoppable content experience and enter-to-win activation in order to build customer excite…
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and celebrate both the 15th anniversary of the cultural phenomenon Mean Girls movie release, as well as the h…
MilkPEP Inspires Kids to Mess With Their Milk
Milk has always been a part of childhood, and with good reason: kids love milk. Kids consume nearly half of all milk volume, but over the last five years, kids have driven the largest volume loss for flu…
Natural Light Halloween
Halloween is one of most celebrated events for the Natural Light consumer. So much so, they often dress up for three days during a weekend, sometimes multiple weekends depending on where the October 31 f…
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for recent college grads is rising year-over-year and is actually higher than that of the average job seeker (D…
Savers® Presents: The Thriftie Awards
In honor of National Thrift Shop Day on August 17, the Savers® family of brands (which includes Savers®, Value Village™ and Village des Valeurs) wanted shoppers to rally around all things secondhand. We …
SeatGeek x David Dobrik: The Ultimate Giveaway
SeatGeek has become synonymous with YouTube star David Dobrik. Together, we’ve partnered on 30 videos that have garnered more than 260 million views.  In each video, Dobrik’s found unique ways to give ba…
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country e…
Southwest Airlines Search for the Next Great Storyteller
In 2018, Southwest Airlines launched Southwest Storytellers, the first long-term social media ambassador program for any domestic airline carrier. The inaugural class of Storytellers generated nearly 30 …
The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated market globally for the brand. 30% of Australian adults have an Airbnb account. With 86% brand awareness, wor…
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that compe…
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 1…
Women's History Month: Oracle's #HerStoryContest
Let me tell you about her story. Let's give back, pay it forward, and build a community. In honor of Women's History Month in March, we developed the #HerStoryContest to celebrate and share stories o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.