THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…

Finalists

Contest or Promotion
finalist
gold honor
The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated marke…
Contest or Promotion
finalist
silver honor
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Contest or Promotion
finalist
bronze honor
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
Contest or Promotion
finalist
bronze honor
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by …
Contest or Promotion
finalist
bronze honor
audience honor
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and c…
Contest or Promotion
finalist
bronze honor
Southwest Airlines Search for the Next Great Storyteller
In 2018, Southwest Airlines launched Southwest Storytellers, the first long-term social media ambas…

Nominees

Contest or Promotion
AARP Fit & Fun Health Challenge
The CDC explains, “many people 50+ know they need and want help to focus on staying healthy, but ma…
Contest or Promotion
Beach4Teach Club | CheapCaribbean.com
  CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the …
Contest or Promotion
CBC Comedy's Next Up
CBC Comedy's Next Up was a national search for Canada's brightest new emerging comedic talent which…
Contest or Promotion
Excedrin Take Two
Excedrin has a high awareness of 99% and unparalleled loyalty in the U.S.  The challenge? Migrai…
Contest or Promotion
HGTV Dream Home + Wayfair - A Holiday Promotion
As part of HGTV’s Dream Home 2019 Sweepstakes, HGTV partnered with Wayfair to create a holiday-them…
Contest or Promotion
MilkPEP Inspires Kids to Mess With Their Milk
Milk has always been a part of childhood, and with good reason: kids love milk. Kids consume nearly…
Contest or Promotion
Natural Light Halloween
Halloween is one of most celebrated events for the Natural Light consumer. So much so, they often d…
Contest or Promotion
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for rec…
Contest or Promotion
Savers® Presents: The Thriftie Awards
In honor of National Thrift Shop Day on August 17, the Savers® family of brands (which includes Sav…
Contest or Promotion
SeatGeek x David Dobrik: The Ultimate Giveaway
SeatGeek has become synonymous with YouTube star David Dobrik. Together, we’ve partnered on 30 vide…
Contest or Promotion
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
Contest or Promotion
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
Contest or Promotion
Women's History Month: Oracle's #HerStoryContest
Let me tell you about her story. Let's give back, pay it forward, and build a community. In hon…