12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

SeatGeek x David Dobrik: The Ultimate Giveaway

Entered in Contest or Promotion

Objective

SeatGeek has become synonymous with YouTube star David Dobrik. Together, we’ve partnered on 30 videos that have garnered more than 260 million views.  In each video, Dobrik’s found unique ways to give back - from purchasing over a dozen luxury cars to paying off a friend’s college tuition to even gifting Super Bowl tickets.

So when Dobrik asked us to be a part of one epic partnership for the holidays, we knew we had to be involved.

We also had recently launched our Team SeatGeek Instagram handle: a community focused on celebrating the work of SeatGeek’s creator community. We viewed this partnership with Dobrik as a perfect opportunity to take Team SeatGeek mainstream.

Strategy

We decided the giveaway would play into the “SeatGeek as a car dealership” meme that David had made popular, where one lucky fan would receive a Tesla for the holidays. 

To capitalize on the moment, we needed to make sure fans actively interacted with the Team SeatGeek brand. Here’s how it worked: fans had to follow both Dobrik and Team SeatGeek on Instagram, tag a friend in the comments, and share the post on their Instagram story. While more of a lift for fans, we wanted participants to promote the campaign to people outside of Dobrik’s audience to maximize engagement.

To give the giveaway a sense of urgency, we limited the participation window to only 3 days, with the winner being chosen on Christmas Eve.  

Results

Our campaign with Dobrik went viral and in total, we had 2.5m entries:  

Media

Video for SeatGeek x David Dobrik: The Ultimate Giveaway

Produced by

SeatGeek

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.