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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

SmartyPig's #TravelWithSmarty Sweepstakes

Entered in Contest or Promotion, Financial Services, Hashtag, Twitter

Objective

The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country enjoying different types of summer travel (of all shapes, sizes and budgets). The objective of the campaign was to increase Twitter engagement, gain new followers and show the unique ways that SmartyPig can be leveraged to save for travel. It was also meant to surprise and delight through fun daily interactions and weekly giveaways.

Strategy

The strategy taken was to have a weekly travel theme during the sweepstakes, explored on our Twitter and expanded upon with our "Professor Pig" blog on www.smartypig.com. During these weekly themes, which ranged from "Big City" to "Staycation", savings tips and strategies were discussed and a weekly grand prize was given which gave a lucky follower their very own summer vacation getaway. One example was the camping/national park prize pack. It featured national park passes, an REI gift card, and even gas cards.

Results

The creative team had a blast with this one, and followers enjoyed it just as much, tweeting thousands of entries and increasing engagement by over 900% during the promotion period.

Media

Produced by

SmartyPig by Sallie Mae

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.