12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.


#NFL100: A Year-Long Celebration
The celebration of the NFL’s 100th season opened and closed with traditional media: television commercials blasted out to an audience of 100 million during the Super Bowl. In between, though, was a year-long celebration of the love of the game and the rich history of the league driven largely on social platforms. The goal: honor the people a…
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and our weeks are filled with conversations, debates and countdowns revolved around that Sunday afternoon kickoff. Since we knew our fans were already counting down, we wanted to join them and take it a step further. As an organization, we created a g…
We celebrate Thanks, Birth Control as a year-round, national effort to mobilize people to speak positively about all that birth control makes possible for young women, families, and our nation. Thanks, Birth Control is an integrated marketing and communications campaign that consists of traditional, social, entertainment, and pop culture media as …
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. Objective: The Google Pixel phone is among the best smartphones in the market and is packed full of helpful features including its highly-ra…
Hotels.com #HateLike
Offer the solution to a pervasive but unspoken social media behavior. Travel happens on social media – it’s where people present their best selves and showcase all the brag-worthy places they go. There’s no escaping it. Especially for the people who aren’t on incredible trips themselves. So how do you convince people to stop envying their friend’s…
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire our current community members to engage and share
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese food. Despite proven safe to eat by numerous scientific studies, Americans are still hesitant and afraid to give MSG a taste. This is ironic since M…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.