12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.
#NFL100: A Year-Long Celebration
The celebration of the NFL’s 100th season opened and closed with traditional media: television commercials blasted out to an audience of 100 million during the Super Bowl. In between, though, was a ye…
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and our weeks are filled with conversations, debates and countdowns revolved around that Sunday afternoon ki…
#ThxBirthControl
We celebrate Thanks, Birth Control as a year-round, national effort to mobilize people to speak positively about all that birth control makes possible for young women, families, and our nation. Thanks, B…
Google #teampixel Award Submission
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. …
Hotels.com #HateLike
Offer the solution to a pervasive but unspoken social media behavior. Travel happens on social media – it’s where people present their best selves and showcase all the brag-worthy places they go. There’s…
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire ou…
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country e…
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese fo…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.