Best use of Twitter in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Start an entry in this category

Chipotle Freeting Wins the Men’s Professional Basketball Championship

Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a category sponsor…

Shameless: Hacked

After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the beloved character, Mickey Milkovich, one half of a top series hashtag, #Gallavich. We knew his return would ignite the passionate fanbase, which created an opportunity to do something different on social when announcing the news. For years, YEARS, fans hav…

SmartyPig's #TravelWithSmarty Sweepstakes

The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country enjoying different types of summer travel (of all shapes, sizes and budgets). The objective of the campaign was to increase Twitter engagement, gain new foll…

Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall

Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and critical hit for Warner Bros. & DC Films. With Wonder Woman 1984 coming to theaters this June 2020 (well over a month prior to 2020 San Diego Comic-Con), Warner Bros. strategized the best way to kick off the movie’s marketing campaign. To generate buzz around th…

“RAM Will Tow That”

As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped with more towing capacity than any other heavy-duty truck on the market. With little appetite or budget for a traditional Super Bowl TV commercial, we decided to launch the Ram Heavy-Duty Truck on Twitter during the Big Game. For a brand accustomed to an annual …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.