Best use of Twitter in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

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From the 12th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Chipotle Freeting Wins the Men’s Professional Basketball Championship

Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…

Finalists

Vita Coco’s Impossible to Hate Tweet

Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…

We've Heard You

Sazón is the leading seasoning brand in Brazil, inside over 60% of Brazilian homes. However, over its 30 years, the brand has lost connection with the younger audience. Our challenge was to understand how to rescue this audience that, despite starting to grow interest in cooking, still does not identify with the traditional kitchen.

Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness …

Season 4 Lucifer Twitter Thirst Campaign

Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of Twitter fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unwo…

Shameless: Hacked

After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the beloved character, Mickey Milkovich, one half of a top series hashtag, #Gallavich. We knew his return would ignite the passionate fanbase, which created an opportunity to do something different on social when announcing the news. For years, YEARS…

Nominees

Bloomberg "Like for Updates" Twitter Campaign

Twitter feeds move quickly, and news can easily get lost. But what if we can deliver news straight to our followers on topics that interest them? Our team wanted to innovate the way we send information. So, in this campaign we aimed to highlight the Bloomberg New Economy Forum in a more personalized way, specifically geared toward our Twitter audience. …

Camila Talks Romance

In 2017, Verizon was the category leader with over 130 million customers. But millennials, were showing a growing allegiance to T-Mobile. Verizon needed to create more positive brand experiences for younger customers and the answer was Verizon Up, a program that rewarded you with stuff like a coffee or once-in-a-lifetime experience for Camila Cabello fans.…

Fútbol After Dark

Ahead of the 2019 Women’s World Cup and Copa America tournaments, Telemundo Deportes sought to broaden their coverage and tap into a younger, digital-first audience. Simultaneously, NBCUniversal was looking to expand and explore their relationship with Twitter’s live programming offering. With these two objectives in mind, Fútbol After Dark (FAD) was born…

Hertz Hawaiian Sweepstakes

Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime family getaway to Hawaii, the world’s #1 travel destination. The Hertz Hawaiian Sweepstakes will take four (4) people on an unforgettable, 7-Day journey to Maui, Hawaii. Prizes to include: Round-trip, first-class airfare, 7-day/six night at a five-star resort, …

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump. In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to put a man o…

Power Team Tommy vs. Team Ghost Campaign

The strong social profile that Starz fostered in previous seasons for “Power” was on the precipice of evolution with the new storyline in season six of brothers at war Ghost (Omari Hardwick) and Tommy (Joseph Sikora). The Team Tommy vs. Team Ghost grassroots social campaign aimed to promote the series' return with an organic fan participation campaign th…

SmartyPig's #TravelWithSmarty Sweepstakes

The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country enjoying different types of summer travel (of all shapes, sizes and budgets). The objective of the campaign was to increase Twitter engagement, gain new foll…

The Strongest Fans in Baseball

“Baseball, Hot Dogs, Apple Pie and Chevrolet,” are more than lyrics to a popular ad in the 70s, but a truism that Chevy and baseball go together. Chevrolet, being one of the oldest automotive companies in the country and Major League Baseball, home to America’s Pastime, share a lot in common; they value family, tradition, hard work and above all, optimism f…

Viral Twitter coverage by Al Jazeera English - #HowToSellAMassacre

- Use Twitter to break the story of our undercover investigation into the US and Australian gun lobby - Go viral through effective story telling using platform friendly formats - Become number one trending hashtag in Australia - Increasing brand recognition and awareness 👉 Learn more on how we achieved these objectives: http…

Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall

Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and critical hit for Warner Bros. & DC Films. With Wonder Woman 1984 coming to theaters this June 2020 (well over a month prior to 2020 San Diego Comic-Con), Warner Bros. strategized the best way to kick off the movie’s marketing campaign. To generate buzz around th…

“RAM Will Tow That”

As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped with more towing capacity than any other heavy-duty truck on the market. With little appetite or budget for a traditional Super Bowl TV commercial, we decided to launch the Ram Heavy-Duty Truck on Twitter during the Big Game. For a brand accustomed to an annual …