ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

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Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

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Health & Wellness

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Mental Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

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Facebook

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Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Gamification

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Integrated Experiences

Fundraising

Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Self-Defined

Team

Account Team

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Legal Team

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Production Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…

Finalists

Twitter
finalist
gold
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…
Twitter
finalist
gold
We've Heard You
Sazón is the leading seasoning brand in Brazil, inside over 60% of Brazilian homes. However, over its 30 years, the brand has lost connection with the younger audience. Our challenge was to understand how to rescue this audience that, despite starting to grow interest in cooking, still does not identify with the traditional kitchen.
Twitter
finalist
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness …
Twitter
finalist
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of Twitter fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unwo…
Twitter
finalist
audience
Shameless: Hacked
After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the beloved character, Mickey Milkovich, one half of a top series hashtag, #Gallavich. We knew his return would ignite the passionate fanbase, which created an opportunity to do something different on social when announcing the news. For years, YEARS…

Nominees

Twitter
Bloomberg "Like for Updates" Twitter Campaign
Twitter feeds move quickly, and news can easily get lost. But what if we can deliver news straight to our followers on topics that interest them? Our team wanted to innovate the way we send information. So, in this campaign we aimed to highlight the Bloomberg New Economy Forum in a more personalized way, specifically geared toward our Twitter audience. …
Twitter
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were showing a growing allegiance to T-Mobile. Verizon needed to create more positive brand experiences for younger customers and the answer was Verizon Up, a program that rewarded you with stuff  like a coffee or once-in-a-lifetime experience for Camila Cabello fans.…
Twitter
Fútbol After Dark
Ahead of the 2019 Women’s World Cup and Copa America tournaments, Telemundo Deportes sought to broaden their coverage and tap into a younger, digital-first audience.  Simultaneously, NBCUniversal was looking to expand and explore their relationship with Twitter’s live programming offering.  With these two objectives in mind, Fútbol After Dark (FAD) was born…
Twitter
Hertz Hawaiian Sweepstakes
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime family getaway to Hawaii, the world’s #1 travel destination. The Hertz Hawaiian Sweepstakes will take four (4) people on an unforgettable, 7-Day journey to Maui, Hawaii.  Prizes to include: Round-trip, first-class airfare, 7-day/six night at a five-star resort, …
Twitter
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to put a man o…
Twitter
Power Team Tommy vs. Team Ghost Campaign
The strong social profile that Starz fostered in previous seasons for “Power” was on the precipice of evolution with the new storyline in season six of brothers at war Ghost (Omari Hardwick) and Tommy (Joseph Sikora). The Team Tommy vs. Team Ghost grassroots social campaign aimed to promote the series' return with an organic fan participation campaign th…
Twitter
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country enjoying different types of summer travel (of all shapes, sizes and budgets). The objective of the campaign was to increase Twitter engagement, gain new foll…
Twitter
The Strongest Fans in Baseball
“Baseball, Hot Dogs, Apple Pie and Chevrolet,” are more than lyrics to a popular ad in the 70s, but a truism that Chevy and baseball go together. Chevrolet, being one of the oldest automotive companies in the country and Major League Baseball, home to America’s Pastime, share a lot in common; they value family, tradition, hard work and above all, optimism f…
Twitter
Viral Twitter coverage by Al Jazeera English - #HowToSellAMassacre
- Use Twitter to break the story of our undercover investigation into the US and Australian gun lobby   - Go viral through effective story telling using platform friendly formats   - Become number one trending hashtag in Australia    - Increasing brand recognition and awareness   👉 Learn more on how we achieved these objectives: http…
Twitter
Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall
Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and critical hit for Warner Bros. & DC Films. With Wonder Woman 1984 coming to theaters this June 2020 (well over a month prior to 2020 San Diego Comic-Con), Warner Bros. strategized the best way to kick off the movie’s marketing campaign. To generate buzz around th…
Twitter
“RAM Will Tow That”
As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped with more towing capacity than any other heavy-duty truck on the market. With little appetite or budget for a traditional Super Bowl TV commercial, we decided to launch the Ram Heavy-Duty Truck on Twitter during the Big Game. For a brand accustomed to an annual …