THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by …

Finalists

Twitter
finalist
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
Twitter
finalist
gold honor
We've Heard You
Sazón is the leading seasoning brand in Brazil, inside over 60% of Brazilian homes. However, over i…
Twitter
finalist
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Twitter
finalist
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Twitter
finalist
audience honor
Shameless: Hacked
After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the…

Nominees

Twitter
Bloomberg "Like for Updates" Twitter Campaign
Twitter feeds move quickly, and news can easily get lost. But what if we can deliver news straight …
Twitter
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were sho…
Twitter
Fútbol After Dark
Ahead of the 2019 Women’s World Cup and Copa America tournaments, Telemundo Deportes sought to broa…
Twitter
Hertz Hawaiian Sweepstakes
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime fa…
Twitter
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
Twitter
Power Team Tommy vs. Team Ghost Campaign
The strong social profile that Starz fostered in previous seasons for “Power” was on the precipice …
Twitter
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
Twitter
The Strongest Fans in Baseball
“Baseball, Hot Dogs, Apple Pie and Chevrolet,” are more than lyrics to a popular ad in the 70s, but…
Twitter
Viral Twitter coverage by Al Jazeera English - #HowToSellAMassacre
- Use Twitter to break the story of our undercover investigation into the US and Australian gun lob…
Twitter
Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall
Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and cr…
Twitter
“RAM Will Tow That”
As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped wi…