THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by …

Finalists

Twitter
finalist
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
Twitter
finalist
gold honor
We've Heard You
Sazón is the leading seasoning brand in Brazil, inside over 60% of Brazilian homes. However, over i…
Twitter
finalist
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Twitter
finalist
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Twitter
finalist
audience honor
Shameless: Hacked
After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the…

Nominees

Twitter
Bloomberg "Like for Updates" Twitter Campaign
Twitter feeds move quickly, and news can easily get lost. But what if we can deliver news straight …
Twitter
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were sho…
Twitter
Fútbol After Dark
Ahead of the 2019 Women’s World Cup and Copa America tournaments, Telemundo Deportes sought to broa…
Twitter
Hertz Hawaiian Sweepstakes
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime fa…
Twitter
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
Twitter
Power Team Tommy vs. Team Ghost Campaign
The strong social profile that Starz fostered in previous seasons for “Power” was on the precipice …
Twitter
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
Twitter
The Strongest Fans in Baseball
“Baseball, Hot Dogs, Apple Pie and Chevrolet,” are more than lyrics to a popular ad in the 70s, but…
Twitter
Viral Twitter coverage by Al Jazeera English - #HowToSellAMassacre
- Use Twitter to break the story of our undercover investigation into the US and Australian gun lob…
Twitter
Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall
Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and cr…
Twitter
“RAM Will Tow That”
As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped wi…