THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 12th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

Bloomberg "Like for Updates" Twitter Campaign
Twitter feeds move quickly, and news can easily get lost. But what if we can deliver news straight …
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were sho…
winner
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by …
Fútbol After Dark
Ahead of the 2019 Women’s World Cup and Copa America tournaments, Telemundo Deportes sought to broa…
Hertz Hawaiian Sweepstakes
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime fa…
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
finalist
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Power Team Tommy vs. Team Ghost Campaign
The strong social profile that Starz fostered in previous seasons for “Power” was on the precipice …
finalist
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
finalist
audience honor
Shameless: Hacked
After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the…
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
The Strongest Fans in Baseball
“Baseball, Hot Dogs, Apple Pie and Chevrolet,” are more than lyrics to a popular ad in the 70s, but…
Viral Twitter coverage by Al Jazeera English - #HowToSellAMassacre
- Use Twitter to break the story of our undercover investigation into the US and Australian gun lob…
finalist
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
finalist
gold honor
We've Heard You
Sazón is the leading seasoning brand in Brazil, inside over 60% of Brazilian homes. However, over i…
Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall
Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and cr…
“RAM Will Tow That”
As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped wi…