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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Shameless: Hacked

Entered in Twitter

Objective

After a four-season absence from Shameless, fan-favorite actor Noel Fisher was set to return as the beloved character, Mickey Milkovich, one half of a top series hashtag, #Gallavich. We knew his return would ignite the passionate fanbase, which created an opportunity to do something different on social when announcing the news.

For years, YEARS, fans have been trolling the Shameless, Showtime, and cast accounts asking for Mickey’s return to the series. On. Every. Post. They’ve created Twitter handles, Instagram profiles, and tumblrs, posting 1000s of GIFs, UGC, and even photos from set. Their passion, at times, has bordered on bullying!

Strategy

We devised a plan to troll the fans RIGHT BACK by faking a Mickey super fan hack of the official Shameless Twitter account to announce the big news. It had to be done quickly, as the possibility of his return might somehow get leaked…by a super fan.

We threw out our social playbook and carefully planned every detail of the campaign:

The hack lasted 2 hours and 20 minutes

Results

The #bringmickeyback movement began trending nationally within an hour.

In less than 12 hours, we earned:

Media

Video for Shameless: Hacked

Produced by

Showtime Networks

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.