12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.
60 Second Docs Wealth with Blackrock
Money continues to be the biggest source of stress for people around the world.  Many find it complicated and taboo to discuss money, wealth, and how it impacts their life.   At BlackRock, we believe …
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plas…
Challenge Your Mind. Change Your Money.
Our objective in concepting and deploying the "Challenge Your Mind. Change Your Money" campaign on behalf of myWorth Finance was simple: to encourage myWorth’s audience to reframe their mindset around mo…
Chase Freedom Unlimited: Always Earning on Social
Chase Freedom had strong brand health and recognition, but their Freedom Unlimited product was quickly losing ground in the cash back credit card category. Competitors like Capital One, Discover, and Cit…
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evo…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers cha…
Danske Bank - Dream Makers
Danske Bank is a challenger in the Swedish mortgage market with a competitive mortgage rate. The communicative concept for Danske Bank is “We do more for you who dream”. Within the framework of the conce…
From House to Home--Halloween Campaign
The goals of this campaign included increasing positive sentiment by embedding home purchase focused brand messaging within comedic and diverting content that was directly connected to a positive social …
In Good Company | Finding Financial Confidence
The overall goal for our Finding Financial Confidence campaign was to demonstrate the importance of building financial confidence through human-centric and relatable stories. We wanted to drive qualified…
Interac: Getting Big on the Gig
When it comes to debit payment and peer-to-peer money transfers, Interac is not simply the dominant player in the space in Canada, it is synonymous with these services. But there’s another area where Int…
Local Legends
U.S. Bank is America’s fifth-largest bank, with 74,000 employees and $467 billion in assets. But despite its size, it still sees itself as a local bank that serves local communities. By providing prod…
March Madness
Awareness campaign focused on making Capital One the most famous brand by share of voice during the tournament.
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country e…
TD Thanks You - Small Business, BIG Hearts
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & Canada). This was done using online / social channels to drive video views as well as our retail network…
Taste of the Biltmore
Taste of the Biltmore invites guests to meet local restaurants and bars for an incredible night filled with food and drink samplings. The event was initially held as a client appreciation event for the N…
Visa "Money Is Changing"
Visa’s mission is to be the best way to pay around the world, and there was a time when paying meant swiping a card. And those cards were physical objects that frequently had big Visa logos on them. T…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.