12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …
finalist
Challenge Your Mind. Change Your Money.
Our objective in concepting and deploying the "Challenge Your Mind. Change Your Money" campaign on behalf of myWorth Finance was simple: to encourage myWorth’s audience to reframe their mindset around money so that they can fully utilize the resources myWorth Finance provides and shift the cultural conversation around money into a more positive, s…
finalist
Interac: Getting Big on the Gig
When it comes to debit payment and peer-to-peer money transfers, Interac is not simply the dominant player in the space in Canada, it is synonymous with these services. But there’s another area where Interac can still make life easier, and that’s small-business payments.  While cheques are effectively dead to consumers, they remain at the centr…
finalist
Local Legends
U.S. Bank is America’s fifth-largest bank, with 74,000 employees and $467 billion in assets. But despite its size, it still sees itself as a local bank that serves local communities. By providing products and services that meet the diverse needs of American communities, U.S. Bank is helping to provide a social and economic foundation for achiev…
finalist
March Madness
Awareness campaign focused on making Capital One the most famous brand by share of voice during the tournament.
finalist
TD Thanks You - Small Business, BIG Hearts
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & Canada). This was done using online / social channels to drive video views as well as our retail network and employees to drive engagement. 2019 J.D. Power data indicates that since the financial crisis, bank reputations have declined – with custo…

Nominees

60 Second Docs Wealth with Blackrock
Money continues to be the biggest source of stress for people around the world.  Many find it complicated and taboo to discuss money, wealth, and how it impacts their life.   At BlackRock, we believe it’s our responsibility – our firm’s purpose – to help more and more people experience financial well-being. So, we partnered with Indigenous Media and t…
Chase Freedom Unlimited: Always Earning on Social
Chase Freedom had strong brand health and recognition, but their Freedom Unlimited product was quickly losing ground in the cash back credit card category. Competitors like Capital One, Discover, and Citi were rapidly grabbing up market share with their rich value propositions and more significant media spend. After being dark since 2016, Freedom Unlimited …
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing all relevant…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Since its inception, SPARKS, with its 10 episodes, has garnered more t…
Danske Bank - Dream Makers
Danske Bank is a challenger in the Swedish mortgage market with a competitive mortgage rate. The communicative concept for Danske Bank is “We do more for you who dream”. Within the framework of the concept, we develop solutions that deal with people’s housing dreams. Every year, real estate agents have a special weekend after the summer vacation when the…
From House to Home--Halloween Campaign
The goals of this campaign included increasing positive sentiment by embedding home purchase focused brand messaging within comedic and diverting content that was directly connected to a positive social trend (Halloween) and to increase touchpoints with our brand by pushing individuals to our brand landing page, where they had the opportunity to move forwar…
In Good Company | Finding Financial Confidence
The overall goal for our Finding Financial Confidence campaign was to demonstrate the importance of building financial confidence through human-centric and relatable stories. We wanted to drive qualified traffic and engagement to both the In Good Company website and social channels. We also wanted to build the brand relationship between In Good Company and …
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July and August of 2019. Twitter followers were called to engage with SmartyPig as he traveled cross-country enjoying different types of summer travel (of all shapes, sizes and budgets). The objective of the campaign was to increase Twitter engagement, gain new foll…
Taste of the Biltmore
Taste of the Biltmore invites guests to meet local restaurants and bars for an incredible night filled with food and drink samplings. The event was initially held as a client appreciation event for the National Bank of Arizona clients. The event became so popular with clients that it eventually, grew to become a highly anticipated ticketed event with 100% o…
Visa "Money Is Changing"
Visa’s mission is to be the best way to pay around the world, and there was a time when paying meant swiping a card. And those cards were physical objects that frequently had big Visa logos on them. Then, more and more, we started typing our card numbers into websites. Eventually, we photographed it, loaded it into an app, approved the transaction with o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.