ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
Audition for a Career Through the Data Open
The financial services industry is built on the best and brightest professionals studying financial markets and helping their firms and others to make informed investment decisions. With that in mind, Citadel, a leading hedge fund, and Citadel Securities, a global market maker, created the Data Open to identify and recruit the best students of mat…
finalist
Between the Balance Sheets
Capital One and Upworthy tasked Glass Entertainment Group to create a dynamic, informative and realistic campaign around finances, savings and debt. This 4-part series was a first for Capital One, who wanted to hear authentic stories, told across generations about the importance of four key topics – credit, debt, savings and big purchases. The goa…
finalist
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard ma…
finalist
PayPal Cash 'N Back
Drive broad consumer awareness and consideration of the new PayPal 2% Cashback Mastercard.
finalist
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like Mastercard and Paypal, Visa was struggling to stand out with an important and financially powerful group: Millennial women.Our objective: It was our…

Nominees

#SabseImportantPlan
Market Overview:The Mutual Fund (MF) industry has seen a growth of 35% in the last two years, owing to category deepening efforts undertaken by Association of Mutual Funds of India (AMFI).Yet, it stays way behind traditional ways of investment – life insurance, fixed deposits, and gold to name a few.The category being nascent, most of the players talk only …
Best In Financial Services: GTE Financial
We use social media as a unique and genuine way to engage directly and regularly with members. Say goodbye to stuffy banking terminology and loan rates and hello to '2 Ways to Win $200k', Taylor Swift concert tickets, #GTEMoneyTips that keep it real and #GTELifestyle which shows what we're up to behind the scenes and how we help others.Using trending memes …
Best in Financial Services: Goldman Sachs
Goldman Sachs is a 150-year-old financial institution, but its embrace of social media and emerging platforms is avant-garde. By partnering with innovative, digitally native publishers, joining the platforms where our target audience is spending time, and developing serialized, custom, timely content via our in-house content studio, we've built a best-in-cl…
BrandTruth//DGTL - FNB App 6 Campaign
FNB launched an updated version of their banking App for both Retail and Business customers.The main goal of our marketing campaign was to communicate to the audiences to switch to FNB, and download, update and use the latest FNB App to empower their life and meet their needs. The two most noteworthy App features which we focused on included: a) "Switch wit…
Citi Financial Wellness - Financial Services
Everyone wants financial wellness and success, but no one really knows how to get there.People are either using short-term solutions that temporarily band-aid the problem, or banking on longer-term plans that just add unnecessary pressure and stress. But none of these are actually helping to alleviate all that pressure and bring true financial wellness in t…
Fortune Favors the Bold
The way we think about money today—including who has it, who doesn't, who can get it and how—is shaped by unwritten rules and assumptions based more on antiquated notions than what's actually possible. Fortune Favors the Bold, a branded podcast by Mastercard & Gimlet Creative, is about the unique and changing role money plays in our lives, and about what h…
Megatrends
Over 70% of a typical U.S. investor's portfolio is concentrated in U.S. equities and bonds, yet more than three quarters of global economic output comes from the rest of the world. This is called home bias. And if you have home bias, your investments are missing out on a world of opportunity.OppenheimerFunds is a global asset manager that has been serving i…
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnership with The Better India, Asia's largest impact-media platform, launched a six-part video series titled "Reach for Better" where through 6 films we showcased 6 values that one should imbibe to Reach For Better in their lives as well as with their investments -…
SmartyPig's Spooktacular 2018
The objective of this campaign was to gain new Twitter followers and engage existing followers. This was a fun campaign where entrants could select their favorite "costumed" SmartyPig for Halloween and retweet/tweet for the chance to win money into a SmartyPig account. Users also had the chance to design their own pig and tweet that out to share with the co…
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the financial well-being of people in the academic, research, medical, cultural and government fields. Approaching its centennial anniversary, TIAA wanted to bring its unique mission in the crowded financial services space to life and drive awareness and engagement a…