THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 11th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Nominees

#SabseImportantPlan
Market Overview:The Mutual Fund (MF) industry has seen a growth of 35% in the last two years, owing…
finalist
Audition for a Career Through the Data Open
The financial services industry is built on the best and brightest professionals studying financial…
Best In Financial Services: GTE Financial
We use social media as a unique and genuine way to engage directly and regularly with members. Say …
Best in Financial Services: Goldman Sachs
Goldman Sachs is a 150-year-old financial institution, but its embrace of social media and emerging…
finalist
Between the Balance Sheets
Capital One and Upworthy tasked Glass Entertainment Group to create a dynamic, informative and real…
BrandTruth//DGTL - FNB App 6 Campaign
FNB launched an updated version of their banking App for both Retail and Business customers.The mai…
winner
audience honor
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
finalist
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Citi Financial Wellness - Financial Services
Everyone wants financial wellness and success, but no one really knows how to get there.People are …
Fortune Favors the Bold
The way we think about money today—including who has it, who doesn't, who can get it and how—is sh…
Megatrends
Over 70% of a typical U.S. investor's portfolio is concentrated in U.S. equities and bonds, yet mor…
finalist
PayPal Cash 'N Back
Drive broad consumer awareness and consideration of the new PayPal 2% Cashback Mastercard.
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
SmartyPig's Spooktacular 2018
The objective of this campaign was to gain new Twitter followers and engage existing followers. Thi…
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the fin…
finalist
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands …