11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.
Start an entry in this category
Best In Financial Services: GTE Financial
We use social media as a unique and genuine way to engage directly and regularly with members. Say goodbye to stuffy banking terminology and loan rates and hello to '2 Ways to Win $200k', Taylor Swift ...
Between the Balance Sheets
Capital One and Upworthy tasked Glass Entertainment Group to create a dynamic, informative and realistic campaign around finances, savings and debt. This 4-part series was a first for Capital One, who ...
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tend...
Citi Financial Wellness - Financial Services
Everyone wants financial wellness and success, but no one really knows how to get there.People are either using short-term solutions that temporarily band-aid the problem, or banking on longer-term pla...
Fortune Favors the Bold
The way we think about money today—including who has it, who doesn't, who can get it and how—is shaped by unwritten rules and assumptions based more on antiquated notions than what's actually possible...
Megatrends
Over 70% of a typical U.S. investor's portfolio is concentrated in U.S. equities and bonds, yet more than three quarters of global economic output comes from the rest of the world. This is called home ...
SmartyPig's Spooktacular 2018
The objective of this campaign was to gain new Twitter followers and engage existing followers. This was a fun campaign where entrants could select their favorite "costumed" SmartyPig for Halloween and...
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the financial well-being of people in the academic, research, medical, cultural and government fields. Approa...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019