The Shorty Awards honor the best of social media and digital. View this season's finalists!

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From the 10th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.


#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appeal…
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
Are You Prepared for the New Reality?
At Bank of America Merrill Lynch, we view disruption as an opportunity, not a problem. Therefore,…
Auditor Proud
On September 28, 2017 Grant Thornton participated in the third annual AuditorProud social media bli…
Best in Social Media: Chase
As the most "liked" U.S. bank across social channels, Chase has deployed a multi-layered social str…
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
silver honor
Discovering the Power of Humanity with Citi
Citi is a sponsor of several music festivals each year, but Global Citizen Festival (GCF) is the on…
Don't Get Mad, Get E*TRADE
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a th…
E*TRADE Truth Bombs
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a th…
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
gold honor
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal …
SmartyPig Spooktacular Sweepstakes
The objective of this campaign was to win new followers while delighting existing followers, primar…
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…
Trust Is Everything
Our team had two significant objectives: to help customers better understand how to improve their c…
audience honor
Uk'shona Kwelanga - the first WhatsApp Drama Series
Grow awareness of Sanlam as a provider of funeral insurance.