5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 10th Annual Shorty Awards

Uk'shona Kwelanga - the first WhatsApp Drama Series

Winner in Financial Services, WhatsApp

Audience Honor in Financial Services, WhatsApp

About this entry

Grow awareness of Sanlam as a provider of funeral insurance.

Why does this entry deserve to win?

We created Uk'shona Kwelanga - the world's first drama series told entirely through WhatsApp. The story was told in texts, voice notes and video clips and followed the Langa family from Soweto as they prepared for the funeral of their patriarch. Family tensions explode as financial pressures mount and the modern world clashes with tradition.

The series was delivered in 7 daily episodes as if you were following a real family conversation on Whatsapp throughout each day.

We used the broadcast list function to allow a one to many delivery of the message and easy to follow user experience.


146% increase in leads conversions.

880,000 minutes of content consumed (average time spent 20 minutes in total).

46000 subscribers.

3 million rands+ earned media impressions.


Video for Uk'shona Kwelanga - the first WhatsApp Drama Series

Produced by

King James Group / King James Digital, Sanlam


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!