entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

SmartyPig Spooktacular Sweepstakes

Entered in Financial Services

About this entry

The objective of this campaign was to win new followers while delighting existing followers, primarily on Twitter. Users had the opportunity to select their favorite "costumed" SmartyPig for Halloween and retweet/tweet for the chance to win money into a SmartyPig account. Users also had the chance to design their own pig and tweet that out to share with the community.

Why does this entry deserve to win?

The campaign was designed to be fun and interactive. It was primarily promoted within social, but was also featured on the SmartyPig website www.smartypig.com as well as through email to existing customers and prospective customers.


More than 2,225 votes/entries


Produced by

SmartyPig by Sallie Mae


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City