The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 10th Annual Shorty Awards

SmartyPig Spooktacular Sweepstakes

Entered in Financial Services

About this entry

The objective of this campaign was to win new followers while delighting existing followers, primarily on Twitter. Users had the opportunity to select their favorite "costumed" SmartyPig for Halloween and retweet/tweet for the chance to win money into a SmartyPig account. Users also had the chance to design their own pig and tweet that out to share with the community.

Why does this entry deserve to win?

The campaign was designed to be fun and interactive. It was primarily promoted within social, but was also featured on the SmartyPig website www.smartypig.com as well as through email to existing customers and prospective customers.

Results

More than 2,225 votes/entries

Media

Entrant Company / Organization Name

SmartyPig by Sallie Mae

Link

Entry Credits