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Special Project

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From the 10th Annual Shorty Awards

SmartyPig Spooktacular Sweepstakes

Entered in Financial Services

About this entry

The objective of this campaign was to win new followers while delighting existing followers, primarily on Twitter. Users had the opportunity to select their favorite "costumed" SmartyPig for Halloween and retweet/tweet for the chance to win money into a SmartyPig account. Users also had the chance to design their own pig and tweet that out to share with the community.

Why does this entry deserve to win?

The campaign was designed to be fun and interactive. It was primarily promoted within social, but was also featured on the SmartyPig website as well as through email to existing customers and prospective customers.


More than 2,225 votes/entries


Entrant Company / Organization Name

SmartyPig by Sallie Mae


Entry Credits