THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 9th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Nominees

#MLBmemorybank
Social media users don't tend to be kind to banks. Or large corporations. Or large corporations th…
#karma4detroit
Founded in 2007, Credit Karma is a personal finance company that's focused on helping everyone make…
A Piglet within Tele Sena Social Network
Tele Sena is a single payment capitalization bond, released in November 1991 by Silvio Santos Group…
finalist
gold honor
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, w…
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rew…
finalist
BANK OF AMERICA MOBILE APP – MLB ALL-STAR GAME
Bank of America challenged us to increase awareness of their mobile banking app (and overall brand)…
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
finalist
Drones: Reporting for Work
Overview:In March of 2016, Goldman Sachs Global Investment Research division released an extensive …
finalist
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The primary objective of the partnership was to drive engagement with Goldman Sachs' content by le…
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get…
ING Direct Superannuation - This Is Living
As Australia's most recommended bank, ING Direct prides itself on doing banking differently, showin…
Keep Calm
In the run up to the Presidential election we heard from thousands of clients voicing concern about…
Lincoln Financial Group's Responsibility of Love Campaign
In March of 2016, Lincoln Financial Group partnered with Attention to launch a social campaign to s…
Make your presence felt this Diwali, with Citi
In India, Diwali is spectacular not just in terms of celebration but also in spends. It's a time fo…
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Co…
Spotify
Objectives: Build brand awarenessEducate our audience about who we are, what we do, and why to choo…
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a n…
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…
U.S. Bank Inspires Communities to Achieve Possible
U.S. Bank is the fifth-largest commercial bank in the United States, with $422 billion in assets, 3…
Wells Fargo Home Renovation Campaign
A home improvement project, like updating a kitchen, can be an exhausting proposition for home owne…
finalist
silver honor
audience honor
Xoom LOL
Grow new users YOY.Acquire a 25% lift YOY in win-back customers.Connect emotionally with the Filipi…