ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

PayPal Cash 'N Back

Finalist in Financial Services

Entered in Location-Based Experience

About this entry

Drive broad consumer awareness and consideration of the new PayPal 2% Cashback Mastercard.

Why does this entry deserve to win?

For the launch of the PayPal 2% Cashback Mastercard, we reimagined a New York convenience store to create an unexpected and bespoke brand experience tailored to the unique preferences of our audience....all in service of the perfect selfie.

Based on the insight that millennials are now using credit cards on everyday items and spending enough in a year to earn $500 cash back, we carved out a unique value proposition for the store with the idea of Everyday Extraordinary, where everyday items can magically transform into extraordinary things over time. Each department of the store was transformed into an interactive art exhibit of our audience's favorite splurge items created out of the everyday items they purchase most on their credit cards. A dress made of flowers, a chandelier made of candy, a turntable made of pizza...all created by our influential partner artists and makers. And each creation begged for a selfie.

We hosted the media and lifestyle influencers at a special pre-opening event and then opened our doors to the public for one special day.

The entire 2% collection of 2D & 3D art created by our partner artists and influential makers was based on survey data collected from our target audience. Both the everyday items used, and the splurge items created, were lifted straight from the survey results, creating a bespoke campaign platform we were able to extend across digital display and paid social.

Results

This truly bespoke campaign custom-tailored campaign showed how the PayPal 2% Cashback card could get our audience more than miles, points or even 2 pennies on the dollar. It could get them what they really wanted most. The social campaign and two day event garnered:

1400+ attendees, 18 journalists and 18 influencers experienced the Cash 'N Back
115,000 social engagements were generated across influencer and owned content
54M impressions earned across dozens of outlets including USA Today, Time and Thrillist
15,700 leads generated

Media

Video for PayPal Cash 'N Back

Produced by

Edelman, UEG, PayPal

Link

Entry Credits