Danske Bank is a challenger in the Swedish mortgage market with a competitive mortgage rate. The communicative concept for Danske Bank is “We do more for you who dream”. Within the framework of the concept, we develop solutions that deal with people’s housing dreams.
Every year, real estate agents have a special weekend after the summer vacation when they put out all their objects on the market, known as the Big Open House Weekend. During this weekend, all potential home buyers have a special focus on new housing. They go on viewing after viewing and don’t get a fraction of what’s on the market. Our idea was to go on viewing for them.
The purpose of the campaign was to show that we are doing more than just offering a good mortgage rate – we even go on house viewing for you.
Solution
Within the concept “We do more for you who dream”, we employed three influencers who showed three different homes in social media and in their own channels. Our influencers are themselves extremely diverse in their interests, and they carefully select properties that appeal to their followers. Their task was to uncover hidden gems and report back to the people of Stockholm through social media.
They posted these finds on YouTube and social media, where they were all well received and reached more than 100,000 unique viewers – all of whom are dreaming of a new home.
All homes in the campaign were sold, each one making some happy buyer’s dreams come true.
