12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Danske Bank - Dream Makers

Entered in Financial Services

Objective

Danske Bank is a challenger in the Swedish mortgage market with a competitive mortgage rate. The communicative concept for Danske Bank is “We do more for you who dream”. Within the framework of the concept, we develop solutions that deal with people’s housing dreams.

Every year, real estate agents have a special weekend after the summer vacation when they put out all their objects on the market, known as the Big Open House Weekend. During this weekend, all potential home buyers have a special focus on new housing. They go on viewing after viewing and don’t get a fraction of what’s on the market. Our idea was to go on viewing for them.

The purpose of the campaign was to show that we are doing more than just offering a good mortgage rate – we even go on house viewing for you.

Strategy

Solution

Within the concept “We do more for you who dream”, we employed three influencers who showed three different homes in social media and in their own channels. Our influencers are themselves extremely diverse in their interests, and they carefully select properties that appeal to their followers. Their task was to uncover hidden gems and report back to the people of Stockholm through social media. 

They posted these finds on YouTube and social media, where they were all well received and reached more than 100,000 unique viewers – all of whom are dreaming of a new home.

 

 

Results

All homes in the campaign were sold, each one making some happy buyer’s dreams come true.

Media

Video for Danske Bank - Dream Makers

Produced by

BKRY AB, Danske Bank Sweden

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.