THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business Campaign by a Latinx/Hispanic-Owned Business Campaign by a LGBTQ+ Owned Business Campaign by a Native/Indigenous-Owned Business Campaign by a Woman-Owned Business Campaign by an Asian-Owned Business Corporate Social Responsibility Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy Clean Water & Sanitation Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content Branded Series Call to Action Community Management Contest or Promotion Creative Use of Technology Email & Newsletters Employee Engagement Fundraising Humor Infographics Live Events Meme and GIFs Micro-Influencer Strategy Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Video Content

Animations Documentary Short Live Streaming Long Form Video Short Form Video Video Series Virtual Reality

From the 12th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…

Finalists

User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…

Nominees

User-Generated Content
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people…
User-Generated Content
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
User-Generated Content
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
User-Generated Content
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world creat…
User-Generated Content
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
User-Generated Content
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
User-Generated Content
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a…
User-Generated Content
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
User-Generated Content
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person …
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…