THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…

Finalists

User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…

Nominees

User-Generated Content
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
User-Generated Content
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people…
User-Generated Content
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
User-Generated Content
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
User-Generated Content
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world creat…
User-Generated Content
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
User-Generated Content
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
User-Generated Content
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
User-Generated Content
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a…
User-Generated Content
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
User-Generated Content
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person …