Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 12th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has become an integral part in weddings. Through social listening, Busch found that fans were tagging #BuschWeddings pictures, making bouquets, and calling on the brand for sponsorship of their nuptials. Within their DMs and throughout their tagged photos s…

Finalists

User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. Objective: The Google Pixel phone is among the best smartphones in the market and is packed full of helpful features including its highly-ra…
User-Generated Content
finalist
audience
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevance, as well as raise awareness of Snapchat's core product value: communication between close friends. Through the voices and Snapchat content from over 70 real Snapchatters from around the world, Real Friends put a spotlight on the value and importan…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the world. We challenged GoPro users to help us create the most epic highlight reel ever for the new camera, in exchange for an equal cut of $1 million. GoPro users from around the world jumped on the challenge and hustled to get their submissions in. The …
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc), we wanted to give coverage and attention to what was happening in a visually interesting way that would reach a massive audience via social media without compromising on providing context. By rapid productio…

Nominees

User-Generated Content
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and our weeks are filled with conversations, debates and countdowns revolved around that Sunday afternoon kickoff. Since we knew our fans were already counting down, we wanted to join them and take it a step further. As an organization, we created a goal to bui…
User-Generated Content
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people across the world, New York State is synonymous with New York City. And while the city that never sleeps is a crown jewel of the Empire State, it is just one of many in a very heavy crown laden with jewels. Jewels so stunning you can’t help but capture that mo…
User-Generated Content
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to put a man o…
User-Generated Content
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire our current community members to engage and share
User-Generated Content
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world create exceptional experiences for our clients' customers - 3.5 million times daily. At Sitel, our people are our greatest asset. To tell their story and engage with them, we created the #SitelLife hashtag.  With our people at the core of our strategy, the #Site…
User-Generated Content
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network has built a foundation of one-to-one conversation with its fanbase. Entering 2019, MLB Network sought to create a closer connection through social media with the next generation of baseball fans who are just beginning their love of the sport. Some of MLB Net…
User-Generated Content
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …
User-Generated Content
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented reality (AR) experience at scale with the launch of Pokémon GO. From then on, hundreds of millions of Pokémon GO Trainers have used our AR features to capture Pokémon and AR photos of them during their first encounter. In 2019, our AR photo feature evolved eve…
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding Crocs’ transformation from polarizing shoe to must-have fashion, and it was fueled by a social marketing strategy as unique as the clogs themselves. Crocs Objectives:  People loved (or hated) the classic clog. Crocs wanted to lean into these emoti…
User-Generated Content
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a unique calling not only to celebrate the men and women who took an oath to defend our freedom, but also to encourage the public to show appreciation for their service to our country. Our 2019 Veterans Day campaign was designed to build upon the successful …
User-Generated Content
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 19 percent of overall dealership employment. The #WomeninAutomotive video contest, part of NADA’s Women Driving Automotive Retail initiative, aims to amplify…
User-Generated Content
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person versus a place, directly mentioning us as their “bae”. Based on this insight we set out to become the proxy for real-life love to all guests, regardless of relationship status.