THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…

Finalists

User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…

Nominees

User-Generated Content
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people…
User-Generated Content
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
User-Generated Content
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
User-Generated Content
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world creat…
User-Generated Content
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
User-Generated Content
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
User-Generated Content
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a…
User-Generated Content
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
User-Generated Content
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person …
User-Generated Content
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…