THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 12th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Nominees

#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people…
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world creat…
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a…
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person …
finalist
redfish
In response to the global social and political unrest  of 2019 (Catalonia, Haiti, Ecuador, Chile, B…