THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Campaign by Diverse-Owned Businesses
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Global Campaign
Integrated Campaign
Launch Campaign
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Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
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Regional Campaign
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Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
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Emojis
Filter/Lens
Hashtag
Meme & GIFs
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Micro-site
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Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
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UX/UI
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Industry
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Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
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Immersive
Interactive Content
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NFTs
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Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
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LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
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TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
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TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
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Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
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Employee Engagement
Event & Experiential
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Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
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Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
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Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
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Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
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Branded Podcast
Comedy Podcast
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News & Politics Podcast
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Other Podcast Genres
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Podcast Mini Series
Science & Technology Podcast
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Sports & Health Podcast
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True Crime & Documentary Podcast
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Video
360 Video
Animal Video
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Comedy Video
Dance Video
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Featurette or Behind The Scenes Video
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Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
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Short Form Video
Stories
Unboxing Video
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Vertical Video
Video Ad
Video Series
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From the 12th Annual Shorty Awards
Best use of User-Generated Content
This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.
See previous winners and honorees here.
Winner
User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
Finalists
User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
finalist
redfish
In response to the global social and political unrest of 2019 (Catalonia, Haiti, Ecuador, Chile, B…
Nominees
User-Generated Content
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
User-Generated Content
winner
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
User-Generated Content
finalist
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…
User-Generated Content
I LOVE NY Seasonal UGC Photo Contest
How do you inspire travel to a place so many people think they already know? For millions of people…
User-Generated Content
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …
User-Generated Content
LVNG With Lung Cancer: Letters of Love
The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of th…
User-Generated Content
Living the #SitelLife
As a global leader in customer experience (CX) management, our 80,000 people around the world creat…
User-Generated Content
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network h…
User-Generated Content
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
User-Generated Content
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
User-Generated Content
finalist
audience honor
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
User-Generated Content
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
User-Generated Content
Social Native x Crocs
“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding…
User-Generated Content
finalist
The Million Dollar Story: Why GoPro Is Giving Away $1M
In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the wo…
User-Generated Content
USAA 2019 Veterans Day #HonorThroughAction
For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a…
User-Generated Content
Women Driving Auto Retail video contest
There has never been a more opportune time for women to enter the automotive retail industry and bu…
User-Generated Content
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person …
User-Generated Content
finalist
redfish
In response to the global social and political unrest of 2019 (Catalonia, Haiti, Ecuador, Chile, B…
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