Best use of User-Generated Content in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

User-Generated Content

Football in Houston has a special place in our city’s heart. We live, eat, breathe football and our weeks are filled with conversations, debates and countdowns revolved around that Sunday afternoon ki…

User-Generated Content

Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has become an integral part in weddings. Through social listening, Busch found that fans were tagging #BuschWed…

User-Generated Content

Google #teampixel Award Submission

Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. …

User-Generated Content

I LOVE NY Seasonal UGC Photo Contest

How do you inspire travel to a place so many people think they already know? For millions of people across the world, New York State is synonymous with New York City. And while the city that never sleeps…

User-Generated Content

LVNG With Lung Cancer: Letters of Love

The campaign’s objectives were to: • Raise awareness about lung cancer on Facebook outside of the LVNG With Lung Cancer community • Help people with lung cancer and their loved ones • Inspire ou…

User-Generated Content

Living the #SitelLife

As a global leader in customer experience (CX) management, our 80,000 people around the world create exceptional experiences for our clients' customers - 3.5 million times daily. At Sitel, our people are…

User-Generated Content

MLB Network's #SandlotToTheShow

By giving fans a voice in its shows through social media integration in recent years, MLB Network has built a foundation of one-to-one conversation with its fanbase. Entering 2019, MLB Network sought to …

User-Generated Content

Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of aware…

User-Generated Content

2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump. …

User-Generated Content

Pokémon GO - #GOsnapshot Challenge

In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented reality (AR) experience at scale with the launch of Pokémon GO. From then on, hundreds of millions of Po…

User-Generated Content

RENT SING-A-LONG FAN MUSIC VIDEO

To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling a…

User-Generated Content

Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevance, as well as raise awareness of Snapchat's core product value: communication between close friends. Th…

User-Generated Content

Social Native x Crocs

“Come As You Are,” encouraging everyone to be comfortable in their own shoes, is the mantra guiding Crocs’ transformation from polarizing shoe to must-have fashion, and it was fueled by a social marketin…

User-Generated Content

The Million Dollar Story: Why GoPro Is Giving Away $1M

In 2018, with the launch of HERO7 Black, we introduced the GoPro Million Dollar Challenge to the world. We challenged GoPro users to help us create the most epic highlight reel ever for the new camera, i…

User-Generated Content

USAA 2019 Veterans Day #HonorThroughAction

For USAA, Veterans Day is personal. As a company founded by military officers, we believe we have a unique calling not only to celebrate the men and women who took an oath to defend our freedom, but also…

User-Generated Content

Women Driving Auto Retail video contest

There has never been a more opportune time for women to enter the automotive retail industry and build a longstanding career. Nevertheless, the number of women working in dealerships has hovered around 1…

User-Generated Content

You Had Me At Target

Through social listening we learned that during Valentine’s Day guests refer to Target as a person versus a place, directly mentioning us as their “bae”. Based on this insight we set out to become the pr…

User-Generated Content

In response to the global social and political unrest of 2019 (Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France etc), we wanted to give coverage and attention to what was happening i…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.