THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the mos…

Finalists

User-Generated Content
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
User-Generated Content
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
User-Generated Content
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. …
User-Generated Content
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning,…
User-Generated Content
finalist
audience honor
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty am…

Nominees

User-Generated Content
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
User-Generated Content
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
User-Generated Content
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across …
User-Generated Content
Bulls Nation creates an Illustrated Dunk featuring Lauri Markkanen
With the goal of delivering distinctive experiences, differentiated content and enlisting Bulls Nat…
User-Generated Content
DBS x You
- Bringing "Live more, Bank less' experience to life and elevate level of brand engagement from Ind…
User-Generated Content
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
User-Generated Content
winner
GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the mos…
User-Generated Content
Maruchan Dinner Conversations
Our objective was to capitalize on seasonality & topical trends (Back-to-School) and easily reach a…
User-Generated Content
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. …
User-Generated Content
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning,…
User-Generated Content
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
User-Generated Content
Siren x Tumblr UGC Campaign
Get Tumblr users excited about and engaged around season 1 of the Freeform series Siren via a UGC c…
User-Generated Content
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the fin…
User-Generated Content
finalist
audience honor
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty am…
User-Generated Content
Wella Professionals | Rethinking Hairdresser to Hairdresser Communications
Wella Professionals approached 1000heads to completely redesign their content strategy. The key …