13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.


Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. We knew that if we were going to deliver a massive "Blue Wave" to end Republican control of the House of Representatives, we had to not only lean in hard, but also cut through the intense partisan polarization and increasing dishonesty and division f…
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning, which is focused on the theme of optimism about the future through the possibilities of technology. As a result of its brand positioning, Vodafone wants to inspire people to capture the opportunities of a digital future and build a better future.New…
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty among past guests while also enticing new visitors.


#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity and Social Proof would make or break the launch of the new Pixel 3. A new contender in a saturated market. Even though traditional ads could have landed the impressions, we knew that to turn consumers into true believers, we had to demonstrate the phone's unpa…
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across all forms of media about repeated technical outages, blockbuster blackouts, price changes and general disappointment with the service. These were serious concerns and we wanted to make sure those users (the movie fans) knew that there was another movie ticketi…
Bulls Nation creates an Illustrated Dunk featuring Lauri Markkanen
With the goal of delivering distinctive experiences, differentiated content and enlisting Bulls Nation fan support across our digital platforms, the Chicago Bulls Digital team continues to think outside the box and push the content creation boundaries. Looking to avoid a "logo slap," the team strives to be even more creative and relevant with their sponsore…
DBS x You
- Bringing "Live more, Bank less' experience to life and elevate level of brand engagement from Indonesian millennials and interest-based communities for organic engagement- Connect the dots and synergize DBS Live More Society online experience with offline experience.- A sustainable platform for market engagements, data acquisition, and marketing engine
Maruchan Dinner Conversations
Our objective was to capitalize on seasonality & topical trends (Back-to-School) and easily reach and connect with our target audience across all digital & social channels. We set out to do this by leveraging our "Dinner Conversations" broadcast spot through an extended social campaign that owns the slurp online. Additionally, our objectives were to raise b…
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fuzz, with a redesigned guest check out experience and a new look and feel that specifically address convenience and personalization. Released just under two years ago, the Shack App started as a way to offer our guests a more seamless Shake Shack experience by …
Siren x Tumblr UGC Campaign
Get Tumblr users excited about and engaged around season 1 of the Freeform series Siren via a UGC campaign that encourages users to submit their mermaid fan art, from drawings and paintings to makeup and costumes, while establishing Tumblr as a hub for fans of Siren to discuss, create, and share original content surrounding the show.
Since 1918, TIAA has been a different kind of financial services company – one that enables the financial well-being of people in the academic, research, medical, cultural and government fields. Approaching its centennial anniversary, TIAA wanted to bring its unique mission in the crowded financial services space to life and drive awareness and engagement a…
Wella Professionals | Rethinking Hairdresser to Hairdresser Communications
Wella Professionals approached 1000heads to completely redesign their content strategy. The key objectives were to help them: 1) EXECUTE A CREATIVE SOCIAL IDENTITY THAT STANDS OUT FROM COMPETITORS (measured by dialing up the use of innovative social formats such as video and 2) NURTURE AND CELEBRATE THE CRAFTSMANSHIP OF STYLISTS (measured by incr…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!