THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
By Campaign
Corporate Social Responsibility Campaign
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NEW!
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Social Movement Campaign
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Original Content
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Micro-Influencer Strategy
Paid Media
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Single Post
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Storytelling
User Generated Content
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From the 11th Annual Shorty Awards
Best use of User-Generated Content
This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.
See previous winners and honorees here.
Winner
User-Generated Content
winner
GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the mos…
Finalists
User-Generated Content
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
User-Generated Content
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
User-Generated Content
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. …
User-Generated Content
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning,…
User-Generated Content
finalist
audience honor
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty am…
Nominees
User-Generated Content
#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
User-Generated Content
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
User-Generated Content
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across …
User-Generated Content
Bulls Nation creates an Illustrated Dunk featuring Lauri Markkanen
With the goal of delivering distinctive experiences, differentiated content and enlisting Bulls Nat…
User-Generated Content
DBS x You
- Bringing "Live more, Bank less' experience to life and elevate level of brand engagement from Ind…
User-Generated Content
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
User-Generated Content
winner
GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the mos…
User-Generated Content
Maruchan Dinner Conversations
Our objective was to capitalize on seasonality & topical trends (Back-to-School) and easily reach a…
User-Generated Content
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. …
User-Generated Content
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning,…
User-Generated Content
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
User-Generated Content
Siren x Tumblr UGC Campaign
Get Tumblr users excited about and engaged around season 1 of the Freeform series Siren via a UGC c…
User-Generated Content
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the fin…
User-Generated Content
finalist
audience honor
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty am…
User-Generated Content
Wella Professionals | Rethinking Hairdresser to Hairdresser Communications
Wella Professionals approached 1000heads to completely redesign their content strategy. The key …
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