THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Nominees

#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity …
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across …
Bulls Nation creates an Illustrated Dunk featuring Lauri Markkanen
With the goal of delivering distinctive experiences, differentiated content and enlisting Bulls Nat…
DBS x You
- Bringing "Live more, Bank less' experience to life and elevate level of brand engagement from Ind…
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
winner
GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the mos…
Maruchan Dinner Conversations
Our objective was to capitalize on seasonality & topical trends (Back-to-School) and easily reach a…
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. …
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning,…
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
Siren x Tumblr UGC Campaign
Get Tumblr users excited about and engaged around season 1 of the Freeform series Siren via a UGC c…
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the fin…
finalist
audience honor
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty am…
Wella Professionals | Rethinking Hairdresser to Hairdresser Communications
Wella Professionals approached 1000heads to completely redesign their content strategy. The key …