ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
finalist
MoveOn's Real Voter Voices
The 2018 midterms were one of the closest and most important elections in modern American history. We knew that if we were going to deliver a massive "Blue Wave" to end Republican control of the House of Representatives, we had to not only lean in hard, but also cut through the intense partisan polarization and increasing dishonesty and division f…
finalist
ResolutionsLive on Facebook by Vodafone
Vodafone enjoys high brand awareness globally. In 2017, the brand launched its current positioning, which is focused on the theme of optimism about the future through the possibilities of technology. As a result of its brand positioning, Vodafone wants to inspire people to capture the opportunities of a digital future and build a better future.New…
finalist
audience
Tails From Great Wolf UGC Campaign
Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty among past guests while also enticing new visitors.

Nominees

#teampixel Micro Influencer Program
Google is synonymous with search, not necessarily with our best-in-class phone camera. Familiarity and Social Proof would make or break the launch of the new Pixel 3. A new contender in a saturated market. Even though traditional ads could have landed the impressions, we knew that to turn consumers into true believers, we had to demonstrate the phone's unpa…
Atom Tickets - "Breakup with MoviePass" Sweepstakes
By Summer of 2018, the Atom Tickets team was following the many MoviePass member complaints across all forms of media about repeated technical outages, blockbuster blackouts, price changes and general disappointment with the service. These were serious concerns and we wanted to make sure those users (the movie fans) knew that there was another movie ticketi…
Bulls Nation creates an Illustrated Dunk featuring Lauri Markkanen
With the goal of delivering distinctive experiences, differentiated content and enlisting Bulls Nation fan support across our digital platforms, the Chicago Bulls Digital team continues to think outside the box and push the content creation boundaries. Looking to avoid a "logo slap," the team strives to be even more creative and relevant with their sponsore…
DBS x You
- Bringing "Live more, Bank less' experience to life and elevate level of brand engagement from Indonesian millennials and interest-based communities for organic engagement- Connect the dots and synergize DBS Live More Society online experience with offline experience.- A sustainable platform for market engagements, data acquisition, and marketing engine
Maruchan Dinner Conversations
Our objective was to capitalize on seasonality & topical trends (Back-to-School) and easily reach and connect with our target audience across all digital & social channels. We set out to do this by leveraging our "Dinner Conversations" broadcast spot through an extended social campaign that owns the slurp online. Additionally, our objectives were to raise b…
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fuzz, with a redesigned guest check out experience and a new look and feel that specifically address convenience and personalization. Released just under two years ago, the Shack App started as a way to offer our guests a more seamless Shake Shack experience by …
Siren x Tumblr UGC Campaign
Get Tumblr users excited about and engaged around season 1 of the Freeform series Siren via a UGC campaign that encourages users to submit their mermaid fan art, from drawings and paintings to makeup and costumes, while establishing Tumblr as a hub for fans of Siren to discuss, create, and share original content surrounding the show.
TIAA DIFFERENCE MAKER 100
Since 1918, TIAA has been a different kind of financial services company – one that enables the financial well-being of people in the academic, research, medical, cultural and government fields. Approaching its centennial anniversary, TIAA wanted to bring its unique mission in the crowded financial services space to life and drive awareness and engagement a…
Wella Professionals | Rethinking Hairdresser to Hairdresser Communications
Wella Professionals approached 1000heads to completely redesign their content strategy. The key objectives were to help them: 1) EXECUTE A CREATIVE SOCIAL IDENTITY THAT STANDS OUT FROM COMPETITORS (measured by dialing up the use of innovative social formats such as video and 2) NURTURE AND CELEBRATE THE CRAFTSMANSHIP OF STYLISTS (measured by incr…