THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Nominees

#CODTopPlays
Following a lukewarm consumer response to the previous year's entry in the series, Activision neede…
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Adventure is Unfiltered
Adventure travel is anything but perfect. At a time when images are often filtered online to presen…
finalist
Audible's 20th Anniversary Celebration Video
The Audible 20th Anniversary was a surround sound marketing campaign that focused on celebrating ou…
Baywatch - #SlowMoChallenge
How sloooooow can you go? Paramount Pictures' Baywatch asked this question by kicking off the first…
COSMEDIX CROWD
In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the tra…
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
Celebrate the Moment: GoPro HERO6 Launch
At GoPro, our mission is to make products that free people to celebrate the moment, inspiring other…
winner
Family Guy Yourself
Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to…
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
IHG Rewards Club #TravelFirsts
#TravelFirsts was a "Thank you" to IHG Rewards Club members for helping us reach 100 million enroll…
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on …
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign
Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hur…
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Red Bull Paper Toss
Red Bull strives to put our fans in the spotlight and make them the heroes of our story by enablin…
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
finalist
audience honor
THE STANDING O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It di…
The Mindy Project - #LaterBaby Fan Hub
The Mindy Project Final Season -- Celebrating the Life of Lahiri.The time has finally come for our …
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
Where are you from? No, where are you REALLY from?
"Where are you from? No, where are you really from?" It's a small question that gets asked every da…
finalist
gold honor
“You Will Be Found” Virtual Choir
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans…