THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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From the 10th Annual Shorty Awards
Best use of User-Generated Content
This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.
See previous winners and honorees here.
Winner
User-Generated Content
winner
Family Guy Yourself
Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to…
Finalists
User-Generated Content
finalist
gold honor
“You Will Be Found” Virtual Choir
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans…
User-Generated Content
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
User-Generated Content
finalist
Audible's 20th Anniversary Celebration Video
The Audible 20th Anniversary was a surround sound marketing campaign that focused on celebrating ou…
User-Generated Content
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
User-Generated Content
finalist
audience honor
THE STANDING O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It di…
Nominees
User-Generated Content
#CODTopPlays
Following a lukewarm consumer response to the previous year's entry in the series, Activision neede…
User-Generated Content
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
User-Generated Content
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
User-Generated Content
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
User-Generated Content
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
User-Generated Content
Adventure is Unfiltered
Adventure travel is anything but perfect. At a time when images are often filtered online to presen…
User-Generated Content
finalist
Audible's 20th Anniversary Celebration Video
The Audible 20th Anniversary was a surround sound marketing campaign that focused on celebrating ou…
User-Generated Content
Baywatch - #SlowMoChallenge
How sloooooow can you go? Paramount Pictures' Baywatch asked this question by kicking off the first…
User-Generated Content
COSMEDIX CROWD
In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the tra…
User-Generated Content
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
User-Generated Content
Celebrate the Moment: GoPro HERO6 Launch
At GoPro, our mission is to make products that free people to celebrate the moment, inspiring other…
User-Generated Content
winner
Family Guy Yourself
Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to…
User-Generated Content
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
User-Generated Content
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
User-Generated Content
IHG Rewards Club #TravelFirsts
#TravelFirsts was a "Thank you" to IHG Rewards Club members for helping us reach 100 million enroll…
User-Generated Content
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on …
User-Generated Content
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
User-Generated Content
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
User-Generated Content
Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign
Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hur…
User-Generated Content
Philadelphia Eagles
To inspire and serve the greatest football city in America.
User-Generated Content
Red Bull Paper Toss
Red Bull strives to put our fans in the spotlight and make them the heroes of our story by enablin…
User-Generated Content
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
User-Generated Content
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
User-Generated Content
finalist
audience honor
THE STANDING O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It di…
User-Generated Content
The Mindy Project - #LaterBaby Fan Hub
The Mindy Project Final Season -- Celebrating the Life of Lahiri.The time has finally come for our …
User-Generated Content
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
User-Generated Content
Where are you from? No, where are you REALLY from?
"Where are you from? No, where are you really from?" It's a small question that gets asked every da…
User-Generated Content
finalist
gold honor
“You Will Be Found” Virtual Choir
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans…
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