THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Family Guy Yourself
Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to…

Finalists

User-Generated Content
finalist
gold honor
“You Will Be Found” Virtual Choir
DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans…
User-Generated Content
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
User-Generated Content
finalist
Audible's 20th Anniversary Celebration Video
The Audible 20th Anniversary was a surround sound marketing campaign that focused on celebrating ou…
User-Generated Content
finalist
Spider-Man: Hang Like Spidey
To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers…
User-Generated Content
finalist
audience honor
THE STANDING O
The 2016 Presidential election was an uncomfortable and divisive period in American politics. It di…

Nominees

User-Generated Content
#CODTopPlays
Following a lukewarm consumer response to the previous year's entry in the series, Activision neede…
User-Generated Content
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
User-Generated Content
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
User-Generated Content
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
User-Generated Content
Adventure is Unfiltered
Adventure travel is anything but perfect. At a time when images are often filtered online to presen…
User-Generated Content
Baywatch - #SlowMoChallenge
How sloooooow can you go? Paramount Pictures' Baywatch asked this question by kicking off the first…
User-Generated Content
COSMEDIX CROWD
In the first integrated influencer marketing campaign of its kind, COSMEDIX decided to flip the tra…
User-Generated Content
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
User-Generated Content
Celebrate the Moment: GoPro HERO6 Launch
At GoPro, our mission is to make products that free people to celebrate the moment, inspiring other…
User-Generated Content
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
User-Generated Content
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
User-Generated Content
IHG Rewards Club #TravelFirsts
#TravelFirsts was a "Thank you" to IHG Rewards Club members for helping us reach 100 million enroll…
User-Generated Content
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on …
User-Generated Content
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
User-Generated Content
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
User-Generated Content
Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign
Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hur…
User-Generated Content
Philadelphia Eagles
To inspire and serve the greatest football city in America.
User-Generated Content
Red Bull Paper Toss
Red Bull strives to put our fans in the spotlight and make them the heroes of our story by enablin…
User-Generated Content
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
User-Generated Content
The Mindy Project - #LaterBaby Fan Hub
The Mindy Project Final Season -- Celebrating the Life of Lahiri.The time has finally come for our …
User-Generated Content
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
User-Generated Content
Where are you from? No, where are you REALLY from?
"Where are you from? No, where are you really from?" It's a small question that gets asked every da…