The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Family Guy Yourself

Winner in User-Generated Content


Family Guy is one of the most beloved animation series and the Griffins have brought many laughs to audiences around the globe. To celebrate the 300th episode, we wanted to give fans the chance to insert themselves into the series they love.

Strategy and Execution

We collaborated with Ludomade and animators at Family Guy to create the character experience. Family Guy Yourself includes more than 15,000 parts, including hair styles, facial hair, clothes, etc., many of which are used in the show. These characteristics give fans a chance to look like one of their favorite members of Quahog.

Once the user creates his/her character, they have the ability to quickly share their characters on social platforms. The site is optimized for mobile, and available on desktop and tablets.


Over 4M users in the first week created custom animations of themselves with an average user time of 5 min.


Entrant Company / Organization Name

FOX Broadcasting


Entry Credits