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11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Baywatch - #SlowMoChallenge

Entered in User-Generated Content

About this entry

How sloooooow can you go? Paramount Pictures' Baywatch asked this question by kicking off the first ever #SlowMoChallenge! This UGC contest challenged fans to show off their best slow motion run on socials for a chance to win a trip to the film's premiere!

Why does this entry deserve to win?

Paramount Pictures, Droga5, and Digital Media Management hosted the world's first-ever live Slow Mo Marathon event, along with its exciting social media counterpart, the #SlowMoChallenge user generated content contest. Thousands of participants ran (in slow motion!) a .3K "marathon" in downtown Los Angeles, using every ounce of training they've ever had to finish dead last. The cast of Baywatch was present to judge the runners on style, finesse, and speed (or lack thereof).

But what if you couldn't make it to LA for the big race? Don't worry slowpokes, Paramount Pictures and the Baywatch cast had you covered! The event was broadcast via a multi-camera Facebook Live feed, which was hosted by Entertainment Tonight's Kevin Frazier. Frazier provided online viewers with intense and witty commentary, as well as exclusive interviews with the all-star cast.

After the live activation, Dwayne Johnson, Zac Efron, and the rest of the cast kicked off the official #SlowMoChallenge digital UGC contest, encouraging fans to film themselves doing their best Baywatch-style slow motion run, and then upload the video to their socials using the tag #SlowMoChallenge. The best fan submissions were then viewed and judged by Dwayne Johnson himself, who selected one lucky winner to attend the Baywatch World Premiere in Miami!

Results

The digital UGC activation of the #SlowMoChallenge was a runaway success! Posts from the film's official channels and talent generating over:

And fan submissions for #SlowMoChallenge were no slouch either, generating over:

Media

Video for Baywatch - #SlowMoChallenge

Produced by

Digital Media Management, Droga5, Paramount Pictures

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018