THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

Nominees

Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
finalist
2016 #caughtonNestCam
How can we reimagine the way you market a security camera on social media? And at the same time, ho…
winner
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
Airbnb Holiday Traditions
The holiday season has become a hyper saturated hot bed for brands to blast endless retail and prom…
American Horror Story Enhanced Fan Art
American Horror Story's community on social has always been incredibly engaged. Over the past six y…
Anytime Fitness Family Instagram Album
Despite incredibly active and diverse gym communities around the world, Anytime Fitness had a prett…
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get…
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
Odd Mom Out - Robo Acclaim Trailer Customizer
With a successful and critically acclaimed first season under its belt, Bravo looked to excite vie…
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
Powerpuff Yourself
To reintroduce the tenacious trio to a new generation of fans, Cartoon Network tasked Carrot to cre…
Rising Legends: The Search For The Next K-Pop Star Goes Global
When most people hear the word "K-pop," they automatically think of PSY, the hilarious "horse-dance…
Rosewood Hotels & Resorts UGC
Rosewood Hotels & Resorts, an ultra-luxury hospitality brand, hired Spherical Communications in 201…
Share Your Tales! Goldfish® Tales. Little Moments, Big Smiles.
By 2016, the US snack world became a $102 billion business, with an average 6,296+ snacks clutterin…
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
finalist
Unlimited Together 2016
The United States' strength as a nation lies in its unity. It's not the divided states, but United …
WeAreCisco Employee-Generated Content for Employer Branding
The WeAreCisco social media mission is consistent across all platforms – to make a personal connect…
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…