THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

Winner

User-Generated Content
winner
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…

Finalists

User-Generated Content
finalist
2016 #caughtonNestCam
How can we reimagine the way you market a security camera on social media? And at the same time, ho…
User-Generated Content
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
User-Generated Content
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
User-Generated Content
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
User-Generated Content
finalist
Unlimited Together 2016
The United States' strength as a nation lies in its unity. It's not the divided states, but United …

Nominees

User-Generated Content
Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
User-Generated Content
finalist
2016 #caughtonNestCam
How can we reimagine the way you market a security camera on social media? And at the same time, ho…
User-Generated Content
winner
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…
User-Generated Content
Airbnb Holiday Traditions
The holiday season has become a hyper saturated hot bed for brands to blast endless retail and prom…
User-Generated Content
American Horror Story Enhanced Fan Art
American Horror Story's community on social has always been incredibly engaged. Over the past six y…
User-Generated Content
Anytime Fitness Family Instagram Album
Despite incredibly active and diverse gym communities around the world, Anytime Fitness had a prett…
User-Generated Content
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
User-Generated Content
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
User-Generated Content
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
User-Generated Content
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get…
User-Generated Content
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
User-Generated Content
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
User-Generated Content
Odd Mom Out - Robo Acclaim Trailer Customizer
With a successful and critically acclaimed first season under its belt, Bravo looked to excite vie…
User-Generated Content
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
User-Generated Content
Powerpuff Yourself
To reintroduce the tenacious trio to a new generation of fans, Cartoon Network tasked Carrot to cre…
User-Generated Content
Rising Legends: The Search For The Next K-Pop Star Goes Global
When most people hear the word "K-pop," they automatically think of PSY, the hilarious "horse-dance…
User-Generated Content
Rosewood Hotels & Resorts UGC
Rosewood Hotels & Resorts, an ultra-luxury hospitality brand, hired Spherical Communications in 201…
User-Generated Content
Share Your Tales! Goldfish® Tales. Little Moments, Big Smiles.
By 2016, the US snack world became a $102 billion business, with an average 6,296+ snacks clutterin…
User-Generated Content
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
User-Generated Content
finalist
Unlimited Together 2016
The United States' strength as a nation lies in its unity. It's not the divided states, but United …
User-Generated Content
WeAreCisco Employee-Generated Content for Employer Branding
The WeAreCisco social media mission is consistent across all platforms – to make a personal connect…
User-Generated Content
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…