THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

Winner

User-Generated Content
winner
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…

Finalists

User-Generated Content
finalist
2016 #caughtonNestCam
How can we reimagine the way you market a security camera on social media? And at the same time, ho…
User-Generated Content
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
User-Generated Content
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
User-Generated Content
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
User-Generated Content
finalist
Unlimited Together 2016
The United States' strength as a nation lies in its unity. It's not the divided states, but United …

Nominees

User-Generated Content
Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
User-Generated Content
Airbnb Holiday Traditions
The holiday season has become a hyper saturated hot bed for brands to blast endless retail and prom…
User-Generated Content
American Horror Story Enhanced Fan Art
American Horror Story's community on social has always been incredibly engaged. Over the past six y…
User-Generated Content
Anytime Fitness Family Instagram Album
Despite incredibly active and diverse gym communities around the world, Anytime Fitness had a prett…
User-Generated Content
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
User-Generated Content
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
User-Generated Content
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get…
User-Generated Content
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
User-Generated Content
Odd Mom Out - Robo Acclaim Trailer Customizer
With a successful and critically acclaimed first season under its belt, Bravo looked to excite vie…
User-Generated Content
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
User-Generated Content
Powerpuff Yourself
To reintroduce the tenacious trio to a new generation of fans, Cartoon Network tasked Carrot to cre…
User-Generated Content
Rising Legends: The Search For The Next K-Pop Star Goes Global
When most people hear the word "K-pop," they automatically think of PSY, the hilarious "horse-dance…
User-Generated Content
Rosewood Hotels & Resorts UGC
Rosewood Hotels & Resorts, an ultra-luxury hospitality brand, hired Spherical Communications in 201…
User-Generated Content
Share Your Tales! Goldfish® Tales. Little Moments, Big Smiles.
By 2016, the US snack world became a $102 billion business, with an average 6,296+ snacks clutterin…
User-Generated Content
WeAreCisco Employee-Generated Content for Employer Branding
The WeAreCisco social media mission is consistent across all platforms – to make a personal connect…
User-Generated Content
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…