entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Spider-Man: Hang Like Spidey

Finalist in User-Generated Content

About this entry

To create a unique experiential Social Shareable moment at New York Comic Con for fans, influencers and press in promotion of Spider-man: Homecoming on Blu-ray and Digital release.

Why does this entry deserve to win?

In the day of the "Pop-up" social experience, we wanted to create a unique Spider-man: Homecoming in-universe video/photo experience for super-fans/fanboys, social influencers and press to share on their social media profiles to promote the Home Entertainment release of our movie beyond New York Comic Con. The in-universe video/photo experience took a replica set of Peter Parker's bedroom which was flipped upside down to create the illusion that you could crawl on the ceiling just as Spider-man did in the movie! Once users came out of the experience, they could easily post the video or photo to their social media accounts via kiosks which also allowed for the opt-in for data collection.

Spider-man: Homecoming's own Jacob Batalon (Ned) and Tom Holland's Spider-man stunt double, David Elson were also at the experience to do press interviews as well as take some photo opportunities with fans at NYCC.

In addition to the video/photo experience, the Spider-man: Homecoming space also hosted Spider-man Playstation VR stations, a film production used Spider-man suit which was worn by Tom Holland and the option to Pre-order the movie in which included a NYCC Spider-man: Homecoming Exclusive poster.

Results

Over the 4-day activation 2K people passed through the video/photo experience generating 14MM Social Media Impressions and 15MM Media Impressions.

Media

Video for Spider-Man: Hang Like Spidey

Produced by

Sony Pictures Home Entertainment

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City