THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Fox’s Rent Sing-Along: A Fan Made Music Video

Finalist in User-Generated Content, YouTube Partnership

About this entry

To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.

Why does this entry deserve to win?

We made a karaoke-style sing-along for fans to sing along to and asked fans to join in by tagging their videos using #RentSingAlong. We collected submissions across YT, FB, TW, and IG, including influencers, Broadway casts, Rent's past stars, and even Ariana and Frankie Grande!

We debuted the video at an exclusive Q&A, hosted at YouTube Space LA. The event was hosted by influencer and RentHead Thomas Sanders, and was attended by Jordan Doww, Josh Levi, Sam Tsui, Montana Tucker, and many more.


The video was the most watched promotional piece for premiere week: totaling 1.5 M video views and 3.7 M impressions across RENT's social pages, and an incredible 11.9 M video views across influencer posts! Creating a whole new generation of fans.


Video for Fox’s Rent Sing-Along: A Fan Made Music Video

Produced by

Fox Broadcasting Company, Jam 3


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!