CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Fox’s Rent Sing-Along: A Fan Made Music Video

Finalist in User-Generated Content, YouTube Partnership

Objective

To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.

Strategy

We made a karaoke-style sing-along for fans to sing along to and asked fans to join in by tagging their videos using #RentSingAlong. We collected submissions across YT, FB, TW, and IG, including influencers, Broadway casts, Rent's past stars, and even Ariana and Frankie Grande!

We debuted the video at an exclusive Q&A, hosted at YouTube Space LA. The event was hosted by influencer and RentHead Thomas Sanders, and was attended by Jordan Doww, Josh Levi, Sam Tsui, Montana Tucker, and many more.

Results

The video was the most watched promotional piece for premiere week: totaling 1.5 M video views and 3.7 M impressions across RENT's social pages, and an incredible 11.9 M video views across influencer posts! Creating a whole new generation of fans.

Media

Video for Fox’s Rent Sing-Along: A Fan Made Music Video

Produced by

Fox Broadcasting Company, Jam 3

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.