THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…

Finalists

YouTube Partnership
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
YouTube Partnership
finalist
New Year, New Me feat. Stephen Curry and Rudy Mancuso
Building off the success of "Best Roommate Ever" – the breakthrough collaboration that was a finali…
YouTube Partnership
finalist
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
YouTube Partnership
finalist
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens sai…
YouTube Partnership
finalist
audience honor
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…

Nominees

YouTube Partnership
Hans Gruber (a.k.a. Flula Borg) Seeks Vengeance on the Red Carpet - Roast of Bruce Willis
Drum up excitement for The Roast of Bruce Willis by reprising the role of Hans Gruber (Flula Borg) …
YouTube Partnership
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the N…
YouTube Partnership
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder …