13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.


Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
New Year, New Me feat. Stephen Curry and Rudy Mancuso
Building off the success of "Best Roommate Ever" – the breakthrough collaboration that was a finalist for #YouTubeAd of the Year and was a Google case study for branded content – Brita tapped digital studio Portal A for a new campaign spotlighting its latest water filter product, the Brita Stream.With the start of a new year, we saw an opportunity…
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm from mass audiences, as the new vehicle is situated at the entrance of the luxury market, representing a new space and customer target for the bran…
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens said they owned an iPhone, and 86% said they thought their next phone would be an iPhone (Piper Jaffray, 2018). We needed to shift perception with Gen Z and get them to reconsider Galaxy.We had two goals:1. Change the way that Gen Z perceives Samsung2. …
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s business was stuck in a clog.Top-of-mind awareness in the category is owned by Drano and sales of Liquid-Plumr® were not growing (despite the categ…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!