THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…

Finalists

YouTube Partnership
finalist
Fox’s Rent Sing-Along: A Fan Made Music Video
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to cre…
YouTube Partnership
finalist
New Year, New Me feat. Stephen Curry and Rudy Mancuso
Building off the success of "Best Roommate Ever" – the breakthrough collaboration that was a finali…
YouTube Partnership
finalist
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
YouTube Partnership
finalist
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens sai…
YouTube Partnership
finalist
audience honor
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…

Nominees

YouTube Partnership
Hans Gruber (a.k.a. Flula Borg) Seeks Vengeance on the Red Carpet - Roast of Bruce Willis
Drum up excitement for The Roast of Bruce Willis by reprising the role of Hans Gruber (Flula Borg) …
YouTube Partnership
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the N…
YouTube Partnership
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder …