Drum up excitement for The Roast of Bruce Willis by reprising the role of Hans Gruber (Flula Borg) from one of Bruce's most iconic films, Die Hard.
Flula Borg reprised the role of Hans Gruber from Die Hard - John McClane's arch nemisis. Flula set out to the red carpet to seek vengence by speaking with attendees about how they could take down John McClane once and for all. Hans made small talk with many of the high-profile attendees, such as Dennis Rodman, Jeff Ross and David Hasselhoff to help reach fans of all different demographics. Between Flula's love of Die Hard and his large social following (particularly on YouTube), we knew he would be a great person to partner for the Bruce Willis Roast.
Flula's red carpet video earned a combined 274k views across CC social, with 37k coming from CC YouTube. Flula also shared the video to his own accounts, helping to introduce the Roast to his highly engaged audience.