ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Environment

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Health & Wellness

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Triller

Tumblr

Twitch

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Multi-Platform

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Emerging Platform

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Clapback

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Integrated Experiences

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Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Sales

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Talent Management

Self-Defined

Team

Account Team

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Legal Team

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PR Team

Production Team

Research Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Tails From Great Wolf UGC Campaign

Finalist in User-Generated Content

Audience Honor in User-Generated Content

About this entry

Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty among past guests while also enticing new visitors.

Why does this entry deserve to win?

With 60% of travelers actively sharing their trip photos to social media and 83% of consumers trusting recommendations from their peers over those from brands, we knew that eliciting shares and conversations was the best way to inspire new and repeat guests. So we launched a user-generated content campaign with a simple prompt: Share your kids' favorite "Tail" from Great Wolf Lodge for the chance to win a two-night stay. To showcase our fans' absolute love for the brand, we created a content hub, pulling in submissions from all social channels, and posted Friday Favorites, featuring a standout submission from the week prior.

Results

In our 8-week campaign, thousands of memories and stories flooded social channels with our campaign hashtag. We achieved six times our entry goal, generating nearly 15,000 submissions that Great Wolf Lodge could later share to show authentic experiences with fans and prospects alike. And our campaign drove an engagement rate averaging 126% above our benchmarks across all channels.

Media

Video for Tails From Great Wolf UGC Campaign

Produced by

Likeable Media, Great Wolf Lodge

Entry Credits