CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Tails From Great Wolf UGC Campaign

Finalist in User-Generated Content

Audience Honor in User-Generated Content

Objective

Great Wolf Lodge, the vacation destination for families, came to us looking to encourage loyalty among past guests while also enticing new visitors.

Strategy

With 60% of travelers actively sharing their trip photos to social media and 83% of consumers trusting recommendations from their peers over those from brands, we knew that eliciting shares and conversations was the best way to inspire new and repeat guests. So we launched a user-generated content campaign with a simple prompt: Share your kids' favorite "Tail" from Great Wolf Lodge for the chance to win a two-night stay. To showcase our fans' absolute love for the brand, we created a content hub, pulling in submissions from all social channels, and posted Friday Favorites, featuring a standout submission from the week prior.

Results

In our 8-week campaign, thousands of memories and stories flooded social channels with our campaign hashtag. We achieved six times our entry goal, generating nearly 15,000 submissions that Great Wolf Lodge could later share to show authentic experiences with fans and prospects alike. And our campaign drove an engagement rate averaging 126% above our benchmarks across all channels.

Media

Video for Tails From Great Wolf UGC Campaign

Produced by

Likeable Media, Great Wolf Lodge

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.