THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

Winner

Non-Profit
winner
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then …

Finalists

Non-Profit
finalist
gold honor
FIRST DAY FEARS
No child should be afraid to go to school. Yet for many students around the world, school is a terr…
Non-Profit
finalist
gold honor
Real Voices Make a Real Difference
In 2014, the Ice Bucket Challenge became one of the most successful social impact programs in hi…
Non-Profit
finalist
#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful …
Non-Profit
finalist
audience honor
From Homeless to Hopeful
Some nonprofit videos rely on doom and gloom messaging that can portray clients as victims who are …
Non-Profit
finalist
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…

Nominees

Non-Profit
"Break the Cycle"
Our advertising agency created an integrated campaign to raise awareness and drive traffic to the n…
Non-Profit
#BlanketChange
More than 700 moms die each year due to pregnancy-related complications, a number that has doubled …
Non-Profit
#ChildrensHospitalsWeek Live-athon
For more than 20 years we've held a celebratory convention in Orlando, Fla. During this convention,…
Non-Profit
finalist
#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful …
Non-Profit
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Non-Profit
winner
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then …
Non-Profit
Boy Scouts of America: Cub Scouts Tap Social to Welcome Girls
In the fall of 2017, BSA made a landmark decision when it announced it would welcome girls to jo…
Non-Profit
Care Is...
In the same way that no two people living with Parkinson's disease experience the same symptoms, re…
Non-Profit
Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis
In September 2018, professional WWE wrestler Roman Reigns made a heartwarming visit to Children's H…
Non-Profit
Close Before You Doze: Spreading the Word that Stops the Spread of Fire
Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for th…
Non-Profit
finalist
gold honor
FIRST DAY FEARS
No child should be afraid to go to school. Yet for many students around the world, school is a terr…
Non-Profit
finalist
audience honor
From Homeless to Hopeful
Some nonprofit videos rely on doom and gloom messaging that can portray clients as victims who are …
Non-Profit
finalist
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…
Non-Profit
Goutful - American Kidney Fund
The American Kidney Fund's (AKF) Goutful campaign debunks popular misconceptions about gout and sup…
Non-Profit
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Non-Profit
Personal Stories of Discovery
ACS Publications is the scholarly publishing division of the nonprofit American Chemical Society. …
Non-Profit
Planned Parenthood’s Educational Video Series for Parents
We believe that young people deserve to have the information, resources, and skills they need to pr…
Non-Profit
Protect Our Schools From Gun Violence
Some call this the gun violence generation. Many of today's youth have grown up in the shadow of ma…
Non-Profit
finalist
gold honor
Real Voices Make a Real Difference
In 2014, the Ice Bucket Challenge became one of the most successful social impact programs in hi…
Non-Profit
The Brunswick Four
Egale launched the#HearOurStory project in order to bring to light the complex issues and impassion…