Best in Non-Profit in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

Winner

#TheFutureIsVoting

As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then the 2014 midterms wouldn't have had the lowest turnout in 70 years, with only 17% of voters under 25. Since then, our political climate has dramatically changed, and over 15 million eligible voters have turned 18 since 2014. That's enough to rival th…

Finalists

FIRST DAY FEARS

No child should be afraid to go to school. Yet for many students around the world, school is a terrifying place. Violence in schools - from bullying to sexual harassment and corporal punishment - is sadly common enough to feel inevitable. 1 in 3 students experience bullying.Half the world's teens experience peer violence in and around school. Arou…

Real Voices Make a Real Difference

In 2014, the Ice Bucket Challenge became one of the most successful social impact programs in history – educating the masses on the effects of Amyotrophic Lateral Sclerosis (also known as ALS, or Lou Gehrig's disease) and raising $115 million for research and a cure. After gaining widespread recognition, the next challenge was to keep the d…

#PowerlessQueen

Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. They are not allowed their basic right to education which leads to them being powerless. Project Nanhi Kali is a non-profit organisation with a core objective to provide education …

From Homeless to Hopeful

Some nonprofit videos rely on doom and gloom messaging that can portray clients as victims who are in desperate need of saving. Not at the San Francisco-Marin Food Bank! We strive to portray our participants as heroes who have the power to inspire others and think “Homeless to Hopeful” exemplifies that philosophy perfectly.

Girl Scouts of the USA: All Girl Scout PSA

When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts is…

Nominees

"Break the Cycle"

Our advertising agency created an integrated campaign to raise awareness and drive traffic to the new Face It TOGETHER addiction support center (FIT) in Denver. Media components include broadcast and connected TV, digital video and social media. The campaign, launched in Colorado and South Dakota to coincide with the opening of the Denver 8,000-foot flagshi…

More than 700 moms die each year due to pregnancy-related complications, a number that has doubled in the past 20 years. This makes the United States the most dangerous developed nation for childbirth. The March of Dimes asked us to help spread awareness about this preventable tragedy and push Congress to do something in support of moms and babies.

#ChildrensHospitalsWeek Live-athon

For more than 20 years we've held a celebratory convention in Orlando, Fla. During this convention, thousands of members of our network gather and celebrate all of the money raised for the 10 million pediatric patients treated at the 170 children's hospitals in the United States and Canada. In 2017, we adopted a content marketing strategy and aimed to broad…

We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.

Boy Scouts of America: Cub Scouts Tap Social to Welcome Girls

In the fall of 2017, BSA made a landmark decision when it announced it would welcome girls to join the Cub Scouts. For the first time in the organization's 108-year history, girls would be welcomed the join the iconic character-building program for kids Kindergarten through 5th grade. This decision was met with controversy. Stories of inclusion are p…

In the same way that no two people living with Parkinson's disease experience the same symptoms, reactions to treatment or progression, the caregiver journey is equally as unique. During National Caregivers Month (November), we highlighted the universal definitions of care by asking caregivers and people in the PD community to tell us what "care is" to them…

Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis

In September 2018, professional WWE wrestler Roman Reigns made a heartwarming visit to Children's Health during Childhood Cancer Awareness Month. Roman, along with other WWE Superstars including Seth Rollins, Sasha Banks, Dana Warrior and WWE Chief Brand Officer, Stephanie McMahon, stopped by the hospital to visit with patients undergoing cancer treatment a…

Close Before You Doze: Spreading the Word that Stops the Spread of Fire

Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for the third year of its "Close Before You Doze" campaign for National Fire Prevention Week, Oct. 7-13, 2018. UL FSRI is part of the nonprofit entity with UL, a leading global safety organization. "Close Before You Doze" is a vital public safety campaign that encou…

Goutful - American Kidney Fund

The American Kidney Fund's (AKF) Goutful campaign debunks popular misconceptions about gout and supports chronic kidney disease (CKD) patients who are fighting this painful, chronic disease. Goutful helps CKD patients develop an understanding of their risk for gout, its relationship to CKD and the necessity of treating it as a chronic disease, rather than a…

Heifer International East Africa Dairy Development Project

To increase awareness about Heifer International and the East Africa Dairy Development Project

Personal Stories of Discovery

ACS Publications is the scholarly publishing division of the nonprofit American Chemical Society. We seek to publish the best chemistry-related research in our 50+ peer-reviewed journals to help communicate and advance scientific discoveries and innovation. To accomplish this goal, we need to increase the number of submissions of research articles to the j…

Planned Parenthood’s Educational Video Series for Parents

We believe that young people deserve to have the information, resources, and skills they need to protect their health and build their future — without shame or judgment – and that their parents and caregivers play a key role in that learning process. In this series of nine animated videos, Planned Parenthood encourages and empowers parents and caregivers to…

Protect Our Schools From Gun Violence

Some call this the gun violence generation. Many of today's youth have grown up in the shadow of mass shootings, including at Columbine High School and Sandy Hook Elementary. Active shooter drills are commonly practiced, starting in elementary school. And educators are increasingly expected to transform from nurturers to first responders at a moment's notic…

The Brunswick Four

Egale launched the#HearOurStory project in order to bring to light the complex issues and impassioned people of the Canadian LGBTQI2S community. This #HearOurStory features Sue Wells of The Brunswick Four, a group of 4 Lesbians who were evicted from The Brunswick House Tavern for singing a song. A historic moment.The objective of this project is to share th…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.