ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

Winner

Non-Profit
winner
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then the 2014 midterms wouldn't have had the lowest turnout in 70 years, with only 17% of voters under 25. Since then, our political climate has dramatically changed, and over 15 million eligible voters have turned 18 since 2014. That's enough to rival th…

Finalists

Non-Profit
finalist
gold
FIRST DAY FEARS
No child should be afraid to go to school. Yet for many students around the world, school is a terrifying place. Violence in schools - from bullying to sexual harassment and corporal punishment - is sadly common enough to feel inevitable. 1 in 3 students experience bullying.Half the world's teens experience peer violence in and around school. Arou…
Non-Profit
finalist
gold
Real Voices Make a Real Difference
In 2014, the Ice Bucket Challenge became one of the most successful social impact programs in history – educating the masses on the effects of Amyotrophic Lateral Sclerosis (also known as ALS, or Lou Gehrig's disease) and raising $115 million for research and a cure. After gaining widespread recognition, the next challenge was to keep the d…
Non-Profit
finalist
#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. They are not allowed their basic right to education which leads to them being powerless. Project Nanhi Kali is a non-profit organisation with a core objective to provide education …
Non-Profit
finalist
audience
From Homeless to Hopeful
Some nonprofit videos rely on doom and gloom messaging that can portray clients as victims who are in desperate need of saving. Not at the San Francisco-Marin Food Bank! We strive to portray our participants as heroes who have the power to inspire others and think “Homeless to Hopeful” exemplifies that philosophy perfectly.
Non-Profit
finalist
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts is…

Nominees

Non-Profit
"Break the Cycle"
Our advertising agency created an integrated campaign to raise awareness and drive traffic to the new Face It TOGETHER addiction support center (FIT) in Denver. Media components include broadcast and connected TV, digital video and social media. The campaign, launched in Colorado and South Dakota to coincide with the opening of the Denver 8,000-foot flagshi…
Non-Profit
#BlanketChange
More than 700 moms die each year due to pregnancy-related complications, a number that has doubled in the past 20 years. This makes the United States the most dangerous developed nation for childbirth. The March of Dimes asked us to help spread awareness about this preventable tragedy and push Congress to do something in support of moms and babies.
Non-Profit
#ChildrensHospitalsWeek Live-athon
For more than 20 years we've held a celebratory convention in Orlando, Fla. During this convention, thousands of members of our network gather and celebrate all of the money raised for the 10 million pediatric patients treated at the 170 children's hospitals in the United States and Canada. In 2017, we adopted a content marketing strategy and aimed to broad…
Non-Profit
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Non-Profit
Boy Scouts of America: Cub Scouts Tap Social to Welcome Girls
In the fall of 2017, BSA made a landmark decision when it announced it would welcome girls to join the Cub Scouts. For the first time in the organization's 108-year history, girls would be welcomed the join the iconic character-building program for kids Kindergarten through 5th grade. This decision was met with controversy. Stories of inclusion are p…
Non-Profit
Care Is...
In the same way that no two people living with Parkinson's disease experience the same symptoms, reactions to treatment or progression, the caregiver journey is equally as unique. During National Caregivers Month (November), we highlighted the universal definitions of care by asking caregivers and people in the PD community to tell us what "care is" to them…
Non-Profit
Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis
In September 2018, professional WWE wrestler Roman Reigns made a heartwarming visit to Children's Health during Childhood Cancer Awareness Month. Roman, along with other WWE Superstars including Seth Rollins, Sasha Banks, Dana Warrior and WWE Chief Brand Officer, Stephanie McMahon, stopped by the hospital to visit with patients undergoing cancer treatment a…
Non-Profit
Close Before You Doze: Spreading the Word that Stops the Spread of Fire
Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for the third year of its "Close Before You Doze" campaign for National Fire Prevention Week, Oct. 7-13, 2018. UL FSRI is part of the nonprofit entity with UL, a leading global safety organization. "Close Before You Doze" is a vital public safety campaign that encou…
Non-Profit
Goutful - American Kidney Fund
The American Kidney Fund's (AKF) Goutful campaign debunks popular misconceptions about gout and supports chronic kidney disease (CKD) patients who are fighting this painful, chronic disease. Goutful helps CKD patients develop an understanding of their risk for gout, its relationship to CKD and the necessity of treating it as a chronic disease, rather than a…
Non-Profit
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Non-Profit
Personal Stories of Discovery
ACS Publications is the scholarly publishing division of the nonprofit American Chemical Society. We seek to publish the best chemistry-related research in our 50+ peer-reviewed journals to help communicate and advance scientific discoveries and innovation. To accomplish this goal, we need to increase the number of submissions of research articles to the j…
Non-Profit
Planned Parenthood’s Educational Video Series for Parents
We believe that young people deserve to have the information, resources, and skills they need to protect their health and build their future — without shame or judgment – and that their parents and caregivers play a key role in that learning process. In this series of nine animated videos, Planned Parenthood encourages and empowers parents and caregivers to…
Non-Profit
Protect Our Schools From Gun Violence
Some call this the gun violence generation. Many of today's youth have grown up in the shadow of mass shootings, including at Columbine High School and Sandy Hook Elementary. Active shooter drills are commonly practiced, starting in elementary school. And educators are increasingly expected to transform from nurturers to first responders at a moment's notic…
Non-Profit
The Brunswick Four
Egale launched the#HearOurStory project in order to bring to light the complex issues and impassioned people of the Canadian LGBTQI2S community. This #HearOurStory features Sue Wells of The Brunswick Four, a group of 4 Lesbians who were evicted from The Brunswick House Tavern for singing a song. A historic moment.The objective of this project is to share th…