THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Planned Parenthood’s Educational Video Series for Parents

Entered in Non-Profit, Video

About this entry

We believe that young people deserve to have the information, resources, and skills they need to protect their health and build their future — without shame or judgment – and that their parents and caregivers play a key role in that learning process. In this series of nine animated videos, Planned Parenthood encourages and empowers parents and caregivers to open the lines of communication with their children on tricky topics like gender identity, porn, sex, sexual abuse, and bullying. These videos for parents of children ages 3-13 provide quick tips, conversation starters, and background knowledge so that parents feel prepared to support their kids and help them make healthy decisions.

Why does this entry deserve to win?

We combined the expert knowledge of Planned Parenthood sex educators with online user research to select nine topics that we knew parents would find useful. Each video is between two and three minutes long and tackles a single topic for a specific age range, so each video is digestible and relevant to the viewer's interests. Produced by Imaginary Lava, the animations are colorful, tracked with cheerful music, and feature a diverse cast of people and families.

Results

The first set of videos, for parents and caregivers of preschoolers, were released as part of Planned Parenthood's Sex Education Is campaign in October. The most popular video in the series, "How To Know If Your Kid Is Transgender," has over 20k views on Facebook and 13k views on YouTube. Another video, "How To Talk To Preschoolers About Anatomy & Body Safety," has over 14k views on Facebook, and received positive comments from users like this one:

"This is so important. I've always been open with my kids about body parts and bodily consent. This is why, when my oldest was 3, she was able to tell me she was molested and how. Because she had the words we were able to have a good case when we went to the police and he was arrested. Pleased, teach your tykes."

Planned Parenthood has since released videos for parents of elementary and middle school kids. The full series can be viewed on YouTube.

Media

Video for Planned Parenthood’s Educational Video Series for Parents

Produced by

Planned Parenthood Federation of America

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!