THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…

Finalists

Video
finalist
gold honor
13 Reasons Why - Season 2 Date Announcement
Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.
Video
finalist
gold honor
Looking Up
We wanted to remind New Yorkers that the call for diversity, social reform and racial justice withi…
Video
finalist
silver honor
Inspire an exquisite stay with Vogue x St. Regis
The timeless rituals of St. Regis rituals date back to the turn of the century and the renowned Ast…
Video
finalist
silver honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Video
finalist
bronze honor
audience honor
Fyrestock by Shutterstock
On January 9, 2019, Shutterstock launched a new global ad campaign, "It's Not Stock, It's Shutterst…

Nominees

Video
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Video
finalist
gold honor
13 Reasons Why - Season 2 Date Announcement
Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.
Video
A Mother's Dream For Her Child
The mission of the Cystic Fibrosis Foundation is to find a cure for cystic fibrosis and to provide …
Video
A Quiet Place
In the final, most critical month before A Quiet Place's release, Paramount Pictures tasked Digital…
Video
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Video
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized …
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Video
Chemours National Inventors Month 2018: "Ode To the Overlooked"
A leader in the science and engineering space, our client, The Chemours Company, has participated …
Video
DIE HARD IS OFFICIALLY A CHRISTMAS MOVIE
20th Century Fox challenged Stun to help drive sales of the 30th Anniversary Christmas Edition.Our …
Video
Everything Sucks - Date Announcement
Create a visually compelling Date Announcement for the launch of Everything Sucks.
Video
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Video
Families Belong Together - Helen's Story
The National Domestic Workers Alliance engaged Precision to manage the social campaign Families Bel…
Video
finalist
bronze honor
audience honor
Fyrestock by Shutterstock
On January 9, 2019, Shutterstock launched a new global ad campaign, "It's Not Stock, It's Shutterst…
Video
winner
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…
Video
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Video
finalist
silver honor
Inspire an exquisite stay with Vogue x St. Regis
The timeless rituals of St. Regis rituals date back to the turn of the century and the renowned Ast…
Video
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players -…
Video
finalist
gold honor
Looking Up
We wanted to remind New Yorkers that the call for diversity, social reform and racial justice withi…
Video
Marvel's Runaways: Season 2 Date Announcement
After seeing how dedicated Runaways fans were after the show's premiere in 2017, Hulu wanted to giv…
Video
My Son/Daughter Is a WWE Superstar
WWE Superstars are larger-than-life personalities who perform in front of thousands of fans, and mi…
Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
Video
Planned Parenthood’s Educational Video Series for Parents
We believe that young people deserve to have the information, resources, and skills they need to pr…
Video
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the h…
Video
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
Video
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and t…
Video
The Olympic Day Dance
Olympic Day is celebrated across the globe every year. It's a day for the world to get active, lear…
Video
UPS Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, …
Video
finalist
silver honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Video
World's Worst RFP
Strategy Magazine is the industry's largest trade publication in Canada. Every year, Strategy hosts…
Video
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …