Best use of Video in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Girl Scouts of the USA: All Girl Scout PSA

When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts ...

Finalists

13 Reasons Why - Season 2 Date Announcement

Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.

We wanted to remind New Yorkers that the call for diversity, social reform and racial justice within the community for more than 140 years is alive and well.

Inspire an exquisite stay with Vogue x St. Regis

The timeless rituals of St. Regis rituals date back to the turn of the century and the renowned Astor family of New York, the founding family of the brand. Yet, simply because they have history does not mean they cannot be explored in new and modern ways.St. Regis partnered with Vogue for this campaign to showcase the storied rituals of St. Regi...

We Do Our Own (Marketing) Stunts

With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the ...

Fyrestock by Shutterstock

On January 9, 2019, Shutterstock launched a new global ad campaign, "It's Not Stock, It's Shutterstock," which set out to change the world's perception of stock imagery and what it can do. Our goal was to grab the creative community's attention with a compelling showcase of stock footage, drawing people in with an engaging story and creating som...

Nominees

We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.

A Mother's Dream For Her Child

The mission of the Cystic Fibrosis Foundation is to find a cure for cystic fibrosis and to provide all people living with the disease an opportunity to lead full, productive lives. The discovery of the CF gene, establishment of accredited CF care centers, and development of nearly every CF-specific drug available today was made possible through Foundation...

In the final, most critical month before A Quiet Place's release, Paramount Pictures tasked Digital Media Management with designing a variety of creative content for the film that would stand out in social media news feeds. We had three core objectives:- Showcase the positive reviews and word of mouth- Attract a young demographic- Get audiences in theater...

America’s First Concierge

With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...

CITYROW GO: Launch Campaign

In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized the game even further with the creation of CITYROW GO: an integrative app and rower system that allows the user to take CITYROW classes anytime, from the comfort of their homes, and still track their performance and progress.Bet you didn't know that.And that...

Can't Judge a Book

Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...

Can't Judge a Book

Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is c...

Charlie's Perfect Pitch

Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to...

Chemours National Inventors Month 2018: "Ode To the Overlooked"

A leader in the science and engineering space, our client, The Chemours Company, has participated in the celebration of industry milestones such as #NationalChemistryWeek, STEM Day, and Nobel Prize Week since 2016. For the last three years, we have analyzed high-performing social media content amongst the science and engineering industries and have proac...

DIE HARD IS OFFICIALLY A CHRISTMAS MOVIE

20th Century Fox challenged Stun to help drive sales of the 30th Anniversary Christmas Edition.Our strategy was to insert Die Hard into the current on-going chatter developing around the Christmas controversy: Is Die Hard a Christmas movie? The way to do that was to take a stand and officially choose a side. The message was clear, and Fox confirmed it. Di...

Everything Sucks - Date Announcement

Create a visually compelling Date Announcement for the launch of Everything Sucks.

Fairmont’s Canine Ambassadors Video Campaign

With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...

Families Belong Together - Helen's Story

The National Domestic Workers Alliance engaged Precision to manage the social campaign Families Belong Together and continue to put public pressure on the Trump administration to end family separation. As part of the campaign, the Precision creative team looked for opportunities to humanize the story and bring the audience to ground level. In order to ach...

Heifer International East Africa Dairy Development Project

To increase awareness about Heifer International and the East Africa Dairy Development Project

K/DA - POP/STARS

K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together, no matter which champion they main, what team they are rooting for, or where they are from. This exploration deepens engagement for players, as it provides...

Marvel's Runaways: Season 2 Date Announcement

After seeing how dedicated Runaways fans were after the show's premiere in 2017, Hulu wanted to give the Runaways fan base a unique piece of content to announce the premiere date of season 2 and get fans excited for the show's return. The goal was to create something custom that featured the cast and felt in-world to the show, bridging the narrative betwe...

My Son/Daughter Is a WWE Superstar

WWE Superstars are larger-than-life personalities who perform in front of thousands of fans, and millions of TV viewers every week. Still, no matter the heights of their fame, these athletes have to deal with parents trying to embarrass them. A World Champion still asks his father to do his laundry. The most villainous Superstar is still a perfect little ...

Now That's A Cardiac

In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm from mass audiences, as the new vehicle is situated at the entrance of the luxury market, representing a new space and customer target for the brand.Though...

Planned Parenthood’s Educational Video Series for Parents

We believe that young people deserve to have the information, resources, and skills they need to protect their health and build their future — without shame or judgment – and that their parents and caregivers play a key role in that learning process. In this series of nine animated videos, Planned Parenthood encourages and empowers parents and caregivers ...

Purge Shopping Channel

The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the hit movie franchise from Blumhouse. The series imagines a world where all crime (including murder) is legal for one night per year. It was our goal to both activate the enormous Purge franchise fanbase in an authentic way and entice a wide range of viewers in...

Reach For Better

Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnership with The Better India, Asia's largest impact-media platform, launched a six-part video series titled "Reach for Better" where through 6 films we showcased 6 values that one should imbibe to Reach For Better in their lives as well as with their investments...

Social Media Magic with iHeartRadio and Julius Dein

iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and the influential power of magician Julius Dein to create never-before-seen moments at the 2018 iHeartRadio Music Festival. What happened was a highly successful video campaign that captured the imaginations of the world's biggest musicians and iHeartRadio's so...

The Olympic Day Dance

Olympic Day is celebrated across the globe every year. It's a day for the world to get active, learn about Olympic values and discover new sports. It's based on three pillars: Move, Learn, Discover.For the 2018 campaign, we capitalised on this opportunity to engage a youthful audience and encourage them to move in a unique way, while connecting them to th...

UPS Wishes Delivered

For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, so do people's expectations. We needed a solution for managing customer demands that would help keep the conversation around the brand positive on social media.Wishes Delivered is a social campaign that is more than just simple marketing: it has become a pla...

World's Worst RFP

Strategy Magazine is the industry's largest trade publication in Canada. Every year, Strategy hosts an Agency of the Year gala. Shortlisted shops are asked to produce a short video to debut on the night to a captive audience of senior members across the industry. In 2015, Zulu Alpha Kilo created its #SayNoToSpec film that famously went viral and ignited a...

YouTube Creators for Change

YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.