ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts is…

Finalists

Video
finalist
gold
13 Reasons Why - Season 2 Date Announcement
Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.
Video
finalist
gold
Looking Up
We wanted to remind New Yorkers that the call for diversity, social reform and racial justice within the community for more than 140 years is alive and well.
Video
finalist
silver
Inspire an exquisite stay with Vogue x St. Regis
The timeless rituals of St. Regis rituals date back to the turn of the century and the renowned Astor family of New York, the founding family of the brand. Yet, simply because they have history does not mean they cannot be explored in new and modern ways.St. Regis partnered with Vogue for this campaign to showcase the storied rituals of St. Regis …
Video
finalist
silver
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the wo…
Video
finalist
bronze
audience
Fyrestock by Shutterstock
On January 9, 2019, Shutterstock launched a new global ad campaign, "It's Not Stock, It's Shutterstock," which set out to change the world's perception of stock imagery and what it can do. Our goal was to grab the creative community's attention with a compelling showcase of stock footage, drawing people in with an engaging story and creating somet…

Nominees

Video
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Video
A Mother's Dream For Her Child
The mission of the Cystic Fibrosis Foundation is to find a cure for cystic fibrosis and to provide all people living with the disease an opportunity to lead full, productive lives. The discovery of the CF gene, establishment of accredited CF care centers, and development of nearly every CF-specific drug available today was made possible through Foundation s…
Video
A Quiet Place
In the final, most critical month before A Quiet Place's release, Paramount Pictures tasked Digital Media Management with designing a variety of creative content for the film that would stand out in social media news feeds. We had three core objectives:- Showcase the positive reviews and word of mouth- Attract a young demographic- Get audiences in theaters …
Video
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ou…
Video
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized the game even further with the creation of CITYROW GO: an integrative app and rower system that allows the user to take CITYROW classes anytime, from the comfort of their homes, and still track their performance and progress.Bet you didn't know that.And that w…
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is cha…
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "Music is cha…
Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard manages to s…
Video
Chemours National Inventors Month 2018: "Ode To the Overlooked"
A leader in the science and engineering space, our client, The Chemours Company, has participated in the celebration of industry milestones such as #NationalChemistryWeek, STEM Day, and Nobel Prize Week since 2016. For the last three years, we have analyzed high-performing social media content amongst the science and engineering industries and have proacti…
Video
DIE HARD IS OFFICIALLY A CHRISTMAS MOVIE
20th Century Fox challenged Stun to help drive sales of the 30th Anniversary Christmas Edition.Our strategy was to insert Die Hard into the current on-going chatter developing around the Christmas controversy: Is Die Hard a Christmas movie? The way to do that was to take a stand and officially choose a side. The message was clear, and Fox confirmed it. Die …
Video
Everything Sucks - Date Announcement
Create a visually compelling Date Announcement for the launch of Everything Sucks.
Video
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ou…
Video
Families Belong Together - Helen's Story
The National Domestic Workers Alliance engaged Precision to manage the social campaign Families Belong Together and continue to put public pressure on the Trump administration to end family separation. As part of the campaign, the Precision creative team looked for opportunities to humanize the story and bring the audience to ground level. In order to achie…
Video
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Video
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together, no matter which champion they main, what team they are rooting for, or where they are from. This exploration deepens engagement for players, as it provides o…
Video
Marvel's Runaways: Season 2 Date Announcement
After seeing how dedicated Runaways fans were after the show's premiere in 2017, Hulu wanted to give the Runaways fan base a unique piece of content to announce the premiere date of season 2 and get fans excited for the show's return. The goal was to create something custom that featured the cast and felt in-world to the show, bridging the narrative between…
Video
My Son/Daughter Is a WWE Superstar
WWE Superstars are larger-than-life personalities who perform in front of thousands of fans, and millions of TV viewers every week. Still, no matter the heights of their fame, these athletes have to deal with parents trying to embarrass them. A World Champion still asks his father to do his laundry. The most villainous Superstar is still a perfect little an…
Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage around the XT4, an all-new crossover launched in October. The goal was to capture attention and enthusiasm from mass audiences, as the new vehicle is situated at the entrance of the luxury market, representing a new space and customer target for the brand.Though C…
Video
Planned Parenthood’s Educational Video Series for Parents
We believe that young people deserve to have the information, resources, and skills they need to protect their health and build their future — without shame or judgment – and that their parents and caregivers play a key role in that learning process. In this series of nine animated videos, Planned Parenthood encourages and empowers parents and caregivers to…
Video
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the hit movie franchise from Blumhouse. The series imagines a world where all crime (including murder) is legal for one night per year. It was our goal to both activate the enormous Purge franchise fanbase in an authentic way and entice a wide range of viewers into…
Video
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnership with The Better India, Asia's largest impact-media platform, launched a six-part video series titled "Reach for Better" where through 6 films we showcased 6 values that one should imbibe to Reach For Better in their lives as well as with their investments -…
Video
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and the influential power of magician Julius Dein to create never-before-seen moments at the 2018 iHeartRadio Music Festival. What happened was a highly successful video campaign that captured the imaginations of the world's biggest musicians and iHeartRadio's soci…
Video
The Olympic Day Dance
Olympic Day is celebrated across the globe every year. It's a day for the world to get active, learn about Olympic values and discover new sports. It's based on three pillars: Move, Learn, Discover.For the 2018 campaign, we capitalised on this opportunity to engage a youthful audience and encourage them to move in a unique way, while connecting them to the …
Video
UPS Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, so do people's expectations. We needed a solution for managing customer demands that would help keep the conversation around the brand positive on social media.Wishes Delivered is a social campaign that is more than just simple marketing: it has become a platf…
Video
World's Worst RFP
Strategy Magazine is the industry's largest trade publication in Canada. Every year, Strategy hosts an Agency of the Year gala. Shortlisted shops are asked to produce a short video to debut on the night to a captive audience of senior members across the industry. In 2015, Zulu Alpha Kilo created its #SayNoToSpec film that famously went viral and ignited a g…
Video
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators who use YouTube to foster productive conversations around tough issues and make a positive impact on the world.