THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We sta…

Finalists

Video
finalist
gold honor
13 Reasons Why - Season 2 Date Announcement
Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.
Video
finalist
gold honor
Looking Up
We wanted to remind New Yorkers that the call for diversity, social reform and racial justice withi…
Video
finalist
silver honor
Inspire an exquisite stay with Vogue x St. Regis
The timeless rituals of St. Regis rituals date back to the turn of the century and the renowned Ast…
Video
finalist
silver honor
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the fra…
Video
finalist
bronze honor
audience honor
Fyrestock by Shutterstock
On January 9, 2019, Shutterstock launched a new global ad campaign, "It's Not Stock, It's Shutterst…

Nominees

Video
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Video
A Mother's Dream For Her Child
The mission of the Cystic Fibrosis Foundation is to find a cure for cystic fibrosis and to provide …
Video
A Quiet Place
In the final, most critical month before A Quiet Place's release, Paramount Pictures tasked Digital…
Video
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Video
CITYROW GO: Launch Campaign
In the indoor rowing fitness industry, CITYROW is the leading brand in its class. They monopolized …
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Video
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Video
Chemours National Inventors Month 2018: "Ode To the Overlooked"
A leader in the science and engineering space, our client, The Chemours Company, has participated …
Video
DIE HARD IS OFFICIALLY A CHRISTMAS MOVIE
20th Century Fox challenged Stun to help drive sales of the 30th Anniversary Christmas Edition.Our …
Video
Everything Sucks - Date Announcement
Create a visually compelling Date Announcement for the launch of Everything Sucks.
Video
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has se…
Video
Families Belong Together - Helen's Story
The National Domestic Workers Alliance engaged Precision to manage the social campaign Families Bel…
Video
Heifer International East Africa Dairy Development Project
To increase awareness about Heifer International and the East Africa Dairy Development Project
Video
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players -…
Video
Marvel's Runaways: Season 2 Date Announcement
After seeing how dedicated Runaways fans were after the show's premiere in 2017, Hulu wanted to giv…
Video
My Son/Daughter Is a WWE Superstar
WWE Superstars are larger-than-life personalities who perform in front of thousands of fans, and mi…
Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
Video
Planned Parenthood’s Educational Video Series for Parents
We believe that young people deserve to have the information, resources, and skills they need to pr…
Video
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the h…
Video
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
Video
Social Media Magic with iHeartRadio and Julius Dein
iHeartRadio wanted to combine the magic of Vegas, the internet's obsession with magic tricks, and t…
Video
The Olympic Day Dance
Olympic Day is celebrated across the globe every year. It's a day for the world to get active, lear…
Video
UPS Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, …
Video
World's Worst RFP
Strategy Magazine is the industry's largest trade publication in Canada. Every year, Strategy hosts…
Video
YouTube Creators for Change
YouTube Creators for Change is an ongoing global initiative that spotlights inspirational Creators …