CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Looking Up

Gold Distinction in Video

Entered in Short Form Video

Objective

We wanted to remind New Yorkers that the call for diversity, social reform and racial justice within the community for more than 140 years is alive and well.

Strategy

In a city of towering skyscrapers, it's quite amazing that people who walk the streets and avenues of New York City are often found looking down. Mostly on their mobile phones and devices.


Our idea was to leverage this urban truth and demonstrate the surprising benefits of looking up. Even for just a moment.

Results

In a few months of launching the video online, we saw impressive results for the St. George's Clock Towers Restoration Project:

· Bells restored in the clock towers

· Music restored—now playing on the hour, every hour

· More than $50K raised to fortify the interior stairwells and architectural structure

· 15M media impressions

Media

Video for Looking Up

Produced by

Saatchi & Saatchi Wellness, St. George's Clock Towers Restoration Project

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.