4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Finalists

finalist
Haunting of Hill House: Creepy Vids
To tell the story of The Haunting of Hill House across social we needed short form video that clearly communicated one thing - Netflix was there to scare. While crafting our special shoot concepts we filtered them all through a simple mantra: Creepy lingers longer than jump scares. We wanted to quickly set the tone for the series that would lin...
finalist
How DACA Empowered a Queer Sexual Assault Survivor
In 2017, Donald Trump and Mike Pence attempted to end the Deferred Action for Childhood Arrivals program, a widely popular federal policy that gives a renewable two-year period of "deferred action" to individuals who immigrated to the United States as children. There are nearly two million Dreamers -- including an estimated 75,000 LGBTQ Dreamers...
finalist
Puppet ASMR
truth® is a non-profit youth brand with a mission to combat teen smoking. We focus on prevention. While smoking rates declined, a new threat to youth health and welfare arose: vaping. And this threat materialized quickly. In 2011, only 1.5% of high schoolers used e-cigarettes. By 2018, that number had soared to 20.8%, up 78% from the pr...
finalist
audience
Santa Clarita Diet - I Love Bodies
Santa Clarita Diet has been a coveted nutritional option for those in the undead community since 2017. With the help of Drew Barrymore, we poked fun at a viral video while also promoting the new season 2 coming soon to Netflix.
finalist
Viking Quest
One claymation Viking with 16 different stories to tell. Viktor, the main character of Viking Quest, shed his "Minnesota Nice" facade in 2018 and started to playfully poke fun at pop culture, fan traditions and team rivalries. Year after year, the Minnesota Vikings gear up for 16 regular-season matchups. Each week, the team prepares to face a va...

Nominees

#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' hotel ex...
#VanLife
Provide the Snapchat audience with a fun, bingeable scripted romantic comedy about a young couple that ditches their ordinary lives for a #vanlife, only to discover the glamorous lifestyle they've been following through hashtags is actually just…living in a van. A scripted Snap Original that reinvents traditional television for the mobile medium.
#zLAtan
The LA Galaxy Marketing, Communications and Digital department utilized the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.
America’s First Concierge
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...
Bringing Up Bhabie
An unfiltered look into the explosive life of rap superstar Danielle Bregoli aka Bhad Bhabie. A Snap Original that reinvents traditional television for the mobile medium.
Castle Milk Stout - #GetItBack Millenial Interviews
Castle Milk Stout arguably the most South African beer, launched their new cans that celebrated African culture by displaying the various clan names used in South African cultures, a country that boast over 11 languages. Castle Milk Stout launched a branded advert to start conversation around contemporary South African culture. The advert posed the questi...
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity ...
Co-Ed
Provide the Snapchat audience with an honest, modern-day coming of age comedy about two roommates trying their best to face whatever college throws at them, discovering who they are along the way. A scripted Snap Original that reinvents traditional television for the mobile medium.
E! The Rundown
Provide the Snapchat audience with a dose of the latest and greatest in pop culture news. A Snap Original that reinvents traditional television for the mobile medium.
Endless Summer
Gives an inside look into the lives of teen influencers trying to balance love, friends, family, and fame. A Snap Original that reinvents traditional television for the mobile medium.
Fairmont’s Canine Ambassadors Video Campaign
With over 70 iconic properties and a heritage spanning 150+ years, Fairmont Hotels & Resorts has seen, heard and played a role in its fair share of incredible stories—stories that truly embody the essence of the global luxury hospitality brand. In 2018, we wanted to share some of these tales with the world.While we've produced and shared video content on ...
Good Luck America
Inform, educate and simplify American politics for Snapchat users. A Snap Original that reinvents traditional television for the mobile medium.
Gotti Troll Video: Viral Video Turns Negative into Positive
Gotti, starring John Travolta, is a film that follows the infamous crime boss John Gotti as he rises to become the head of the Gambino Crime Family in New York City. Our company was tasked to conduct the film's theatrical release campaign. However, after the premiere of Gotti, Rotten Tomatoes ranked the film 0%, a devastating figure for a feature film ope...
Growing Up is a Drag
Follow the coming-of-age dramas of teen drag queens. A Snap Original that reinvents traditional television for the mobile medium.
Hinch is...A Fish out of Water
In order to better capitalize on Arrow's sponsorship of No. 5 IndyCar driver, James Hinchcliffe, the social media team was tasked with finding new ways to work with – and highlight – James in a way that both boosted the Arrow brand and drew in Arrow employees.Working with social media agency Room 214, and production agency Big Block, the concept of sendin...
Hulu's Castle Rock - Molly's Dioramas
Bring the town of Castle Rock to life.
Instagram: shorts by Kitcast
Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generation or ot...
Legion: All in Your Head
Season 1 of Legion was just a figment of your imagination…or was it? Seeking to make a splash online and set the tone for Legion's mind-bending marketing campaign, FX unleashed Lenny into the minds of Legion fans everywhere.
Life Insurance 101
For nearly 175 years, people have worked with New York Life Insurance to protect their families and futures. We believe in the importance of human guidance and in trusted relationships built on being there when our customers need us most. New York Life wants to help you "Be Good At Life," by helping you manage your finances, so you're free to focus on wha...
Looking Up
We wanted to remind New Yorkers that the call for diversity, social reform and racial justice within the community for more than 140 years is alive and well.
Puerto Rico A to Z
Not only one, but two category-five hurricanes landed upon Puerto Rico in less than two weeks. Needless to say, our challenge was the promotion of Puerto Rico amidst the devastation, taking into consideration that the longest holiday season in the world, our own, was about to start.In essence, our primary objective was to show the world that Puerto Rico w...
Quavo Knows
Because Quavo is a big fan of sports and accomplished athlete himself, Capitol Music Group partnered with WeBuyGold to produce QUAVO KNOWS, a collection of animated short form content pieces, nodding to the legendary athlete, Bo Jackson.This series centers on Quavo, the world's greatest athlete and rapper. Ten Cubed commissioned WEBUYGOLD to recreate the ...
Queens On Claws (Catch-Up)
TNT's biggest hit series "Claws" is back, and the fierce women of the Nail Artisans of Manatee County are now under new management. Claws follows the rise of five treacherous manicurists, where there is a lot more going on than silk wraps and pedicures. At the center of this diverse group is salon owner Desna (Niecy Nash), who works alongside her salon st...
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnership with The Better India, Asia's largest impact-media platform, launched a six-part video series titled "Reach for Better" where through 6 films we showcased 6 values that one should imbibe to Reach For Better in their lives as well as with their investments...
Rock Your Routine - Charlie Blackmon
The objective of the campaign is for people to establish a healthy routine (e.g. take the stairs, walk outside for 10 minutes a day, unplug from social media etc.) or to come up with new ways to refresh their health routine.ABOUT THE PARTNERSHIPWe established a partnership with Charlie Blackmon, center fielder for the Colorado Rockies. Not only are we spo...
Rotten Tomatoes: Tomatometer Reveals
This content is used to exclusively debut Tomatometer scores for various film and television releases. It is used to promote our own brand, as well as various franchises and IP's.
Stay Tuned
A twice daily news briefing that breaks down breaking news for the Snapchat audience. A Snap Original that reinvents traditional television for the mobile medium.
The Dead Girls Detective Agency
Provide the Snapchat audience with a bingeable scripted drama that follows a young woman who must work from beyond to figure out how and why she died, in order to avoid an eternity in purgatory. A scripted Snap Original that reinvents traditional television for the mobile medium.
The ONealienist
TNT's "The Alienist" goes back in time to the dawn of psychology and the first study of serial killers. Based on the novel by Caleb Carr, the psychological thriller takes place in 1896 New York, as a never-before-seen ritualistic killer targets young boy sex workers and baffles police. Daniel Bruhl plays Dr. Laszlo Kreizler, a famous "alienist," who delve...
Trophy Boy
Introduction EmCo Entertainment as an innovative videoproduction company launched by the British actor Emrhys Cooper,starting with a dark comedy on the topic of the "kept boy."
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuff. For years Solace successfully marketed to the C-suite but, as the competitive set grew, it became apparent that the real decision-makers were the nerds (developers). With a new product launch, Pub Sub+, on the horizon, we had to shift their entire marketi...
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newest member of the adidas Originals family. Kylie's fans are avid social media users, and also a consumer type that differs from our familiar streetwear hounds. This posed a challenge to tell the Falcon story in a socially-native way that incorporated more tool...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.