The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

The ONealienist

Entered in Short Form Video

About this entry

TNT's "The Alienist" goes back in time to the dawn of psychology and the first study of serial killers. Based on the novel by Caleb Carr, the psychological thriller takes place in 1896 New York, as a never-before-seen ritualistic killer targets young boy sex workers and baffles police. Daniel Bruhl plays Dr. Laszlo Kreizler, a famous "alienist," who delves into the dark underworld of the killer's mind to understand and catch him, with the help of newspaper illustrator John Howard (Luke Evans) and police secretary Sara Howard (Dakota Fanning). TNT's campaign objective was to generate interest and build excitement around the launch of The Alienist.

Why does this entry deserve to win?

Widely acclaimed as one of the best sports studio shows on TV, the crew of TNT's Inside The NBA have achieved first name fame. In this original content segment, Ernie, Kenny and Charles imagine what would happen if TNT superfan and NBA superstar Shaq were cast in the new hit show The Alienist.

Results

TNT brought relevence to the new series across its properties, introducing it to new audiences, including the massive NBA following, by airing this piece during a game. With Shaqota Fanning's debut, it becomes debatable whether or not Tyler Perry is the only cross-dressing character star.

Media

Video for The ONealienist

Entrant Company / Organization Name

TNT

Entry Credits