THE 14TH ANNUAL SHORTY AWARDS

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From the 11th Annual Shorty Awards

Stay Tuned

Entered in Short Form Video

Objectives

A twice daily news briefing that breaks down breaking news for the Snapchat audience. A Snap Original that reinvents traditional television for the mobile medium.

Strategy and Execution

Airs daily with am and pm shows on weekdays, and one show each day on weekends. Averages three minutes in length with roughly three segments per show.

Results

Two-thirds of the monthly 25 to 35 million Snapchatters watching its "Stay Tuned" show represented a net new audience for NBC News.

Media

Video for Stay Tuned

Entrant Company / Organization Name

Snap Inc

Entry Credits