The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 11th Annual Shorty Awards

Instagram: shorts by Kitcast

Finalist in Instagram Video

Entered in Instagram, Short Form Video


Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generation or other marketing stuff. We want to share what's behind the product – the team of people who love what they do and strive to bring that to the crowds. We want to build a narrative that goes beyond the product updates, feature releases and how to's. We build emotional connection. People to people. We don't believe in "Nothing personal, just business". For us, business IS personal.

Strategy and Execution

We placed our bet on short videos. Instagram is an ideal platform for spreading shorts and making sure it gets to a larger audience. Genius quote, spiced with humor and wrapped up in a stunning video production with Kitcast's employees as main characters – that's our recipe. Famous bloggers and movie stars in our shorts is something for you to expect in the nearest future.


Our videos have been viewed more than one million times as of now and have gained attention from both market leaders and popular bloggers such as Gary Vaynerchuk, Scott Belsky, Tim Ferriss, Brian Chesky, and many others. Kitcast's Instagram is a great example for tech companies and startups how, otherwise often boring, corporate culture could be presented and delivered to millennials. And on the other hand, it's just fun! It's the best team-building process with great results. All shorts are totally made with love-laugh-live. And it's hard to resist.


Video for Instagram: shorts by Kitcast

Entrant Company / Organization Name



Entry Credits