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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Instagram: shorts by Kitcast

Finalist in Instagram Video

Entered in Instagram, Short Form Video

Objective

Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generation or other marketing stuff. We want to share what's behind the product – the team of people who love what they do and strive to bring that to the crowds. We want to build a narrative that goes beyond the product updates, feature releases and how to's. We build emotional connection. People to people. We don't believe in "Nothing personal, just business". For us, business IS personal.

Strategy

We placed our bet on short videos. Instagram is an ideal platform for spreading shorts and making sure it gets to a larger audience. Genius quote, spiced with humor and wrapped up in a stunning video production with Kitcast's employees as main characters – that's our recipe. Famous bloggers and movie stars in our shorts is something for you to expect in the nearest future.

Results

Our videos have been viewed more than one million times as of now and have gained attention from both market leaders and popular bloggers such as Gary Vaynerchuk, Scott Belsky, Tim Ferriss, Brian Chesky, and many others. Kitcast's Instagram is a great example for tech companies and startups how, otherwise often boring, corporate culture could be presented and delivered to millennials. And on the other hand, it's just fun! It's the best team-building process with great results. All shorts are totally made with love-laugh-live. And it's hard to resist.

Media

Video for Instagram: shorts by Kitcast

Produced by

Kitcast

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.