THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

finalist
"NowThis Firsts": Covering Historic 2018 Midterm Elections on Instagram
On November 6, 2018, Americans participated in one of the most consequential midterm elections of o…
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
#MarriottLuxuryBrands World Tour
The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxur…
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed w…
24 Hours to Hell and Back: 24 Hours of Gordon
With Gordon having one of the largest social footprints, we crafted a social stunt tailored for his…
finalist
A Simple Favor - Instagram Search Party for Emily Nelson
To promote and excite audiences for the theatrical release of the Lionsgate original film, A Simple…
finalist
audience honor
American Horror Story's Social Media Apocalypse
With the franchise approaching its penultimate season, FX's groundbreaking anthology series America…
Bird Box Social
Traditionally, movies that come out during the holiday season tend to be on the tamer side - after …
Conan/Comic-Con
The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans mo…
Four Seasons Private Jet Timeless Encounters
In June 2018, Four Seasons launched a video series to promote Timeless Encounters, a 9-country, 24-…
Hulu's Hard Sun: Interactive Crime Wall (Instagram)
Bring the crime series themes to life by creating an interactive crime wall on Instagram where user…
Instagram: shorts by Kitcast
Our main goal with Instagram is to motivate and inspire people. We do it through a unique combinati…
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
winner
National Geographic + Samsung: Captured #withGalaxy
In 1906, when National Geographic first decided to publish photos in the magazine, there was absolu…
Pantene's 14 Day Challenge transforms every #BadHairDay into a #GreatHairDay
A P&G-sponsored study conducted by Yale University professor Marianne LaFrance found that bad hair …
She's Gotta Have It on Instagram
As we began to develop this campaign with Netflix to create the social accounts for She's Gotta Hav…
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highligh…
The First-Ever Instagram Stories Car Configurator for the Genesis G70
When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thoug…
To All The Boys I've Loved Before Social
Nothing motivates young viewers like FOMO - and, after the runaway success of Netflix's The Kissing…
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newes…
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest…
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…