Best use of Instagram in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

National Geographic + Samsung: Captured #withGalaxy

In 1906, when National Geographic first decided to publish photos in the magazine, there was absolute uproar; it was an editorial decision so controversial that board members quit in protest. And now, propelled by that decision made more than a century ago, National Geographic is known for its visual storytelling leadership, clearly proven with th…

Finalists

"NowThis Firsts": Covering Historic 2018 Midterm Elections on Instagram

On November 6, 2018, Americans participated in one of the most consequential midterm elections of our time. As the no. 1 news publisher on mobile who reaches over 70% of all Americans in their 20s [Source: Tubular Labs; Nielsen Digital Content Ratings], NowThis was uniquely positioned to bring this historic election to our young audience on the pl…

#DCmoments City Guides

Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' …

A Simple Favor - Instagram Search Party for Emily Nelson

To promote and excite audiences for the theatrical release of the Lionsgate original film, A Simple Favor, by creating an original Instagram scavenger hunt to engage the F18-34+ target demographic.

American Horror Story's Social Media Apocalypse

With the franchise approaching its penultimate season, FX's groundbreaking anthology series American Horror Story needed a disruptive social idea that would leverage the latest season's post-apocalyptic theme to generate a frenzy of hype amongst new fans, casual viewers, and die-hards alike.But in a crowded TV landscape with new shows and announce…

adidas Originals Never Made

We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impact…

Nominees

#MarriottLuxuryBrands World Tour

The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxury portfolio while generating affiliation amongst the Marriott brands. There are many people in the world who may not know, for example, that The Ritz-Carlton and W are both part of Marriott. We set out to showcase that connection and immerse people in the …

13 Reasons Why - Finstagrams

Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed with a simple challenge: how do we double down on mobilizing our massive fanbase in a way that's truly unique? The answer: tap into our audience, teenagers, behavior to create secret Instagram accounts called Finstas to develop a truly unique experience designe…

24 Hours to Hell and Back: 24 Hours of Gordon

With Gordon having one of the largest social footprints, we crafted a social stunt tailored for his Instagram that would drive tune-in for the series premiere of Gordon Ramsay's 24 Hours to Hell and Back by engaging his existing fan base.

Bird Box Social

Traditionally, movies that come out during the holiday season tend to be on the tamer side - after all, the majority of audiences are home spending time with their families, who may or may not share their appetite for edgy fare. But while most studios followed conventional wisdom, Netflix saw it as an opportunity to serve fans starved for something more thr…

Conan/Comic-Con

The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans more of their ConanCon thing, across more of the platforms where they are accessing CONAN content.The "More for your thing," tag was used and adapted throughout the campaign, increasing brand awareness and engagement with both CONAN and DIRECTV NOW with content …

Four Seasons Private Jet Timeless Encounters

In June 2018, Four Seasons launched a video series to promote Timeless Encounters, a 9-country, 24-day experience aboard the Four Seasons Private Jet, offering a mix of bespoke private aviation and world-class experiences to discerning travellers worldwide. The curated travel itinerary includes stops at destinations such as Kona, Hawaii, Bora Bora and Chian…

Hulu's Hard Sun: Interactive Crime Wall (Instagram)

Bring the crime series themes to life by creating an interactive crime wall on Instagram where users could explore evidence from the crimes seen on screen, discover clues, and trace connections between the characters to shift perspective from passive viewer to active in solving the case.

Instagram: shorts by Kitcast

Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generation or othe…

Medela 22Victories

The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless.But while many moms make the choice to breastfeed, 1 in 4 don't make it past the first …

Pantene's 14 Day Challenge transforms every #BadHairDay into a #GreatHairDay

A P&G-sponsored study conducted by Yale University professor Marianne LaFrance found that bad hair "negatively influences self-esteem, brings out social insecurities and causes people to concentrate on the negative aspects of themselves," and great hair has the power to give women a positive outlook for the day - even more so than more than dressing well, h…

She's Gotta Have It on Instagram

As we began to develop this campaign with Netflix to create the social accounts for She's Gotta Have It, a Spike Lee joint production, we decided to create an intimate painter's diary for the show's lead, Nola Darling, a young Brooklyn artist, on the show's Instagram page. We wanted it to be an immersive and interactive experience for our followers by build…

Social Media Celebration - 19th Annual Latin GRAMMY Awards

Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/

The First-Ever Instagram Stories Car Configurator for the Genesis G70

When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.

To All The Boys I've Loved Before Social

Nothing motivates young viewers like FOMO - and, after the runaway success of Netflix's The Kissing Booth, everyone under the age of 25 was eagerly awaiting the streaming platform's next smash. So they gave us a call and asked how we'd go about stoking the fires of demand using their next big rom-com, the sweet, quirky To All The Boys I've Loved Before. The…

adidas Originals Falcon

Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newest member of the adidas Originals family. Kylie's fans are avid social media users, and also a consumer type that differs from our familiar streetwear hounds. This posed a challenge to tell the Falcon story in a socially-native way that incorporated more tools …

adidas Originals SHPTLKS

Our objective was to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas' Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas' most influential sneaker retailers.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.