THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Instagram
winner
National Geographic + Samsung: Captured #withGalaxy
In 1906, when National Geographic first decided to publish photos in the magazine, there was absolu…

Finalists

Instagram
finalist
"NowThis Firsts": Covering Historic 2018 Midterm Elections on Instagram
On November 6, 2018, Americans participated in one of the most consequential midterm elections of o…
Instagram
finalist
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram
finalist
A Simple Favor - Instagram Search Party for Emily Nelson
To promote and excite audiences for the theatrical release of the Lionsgate original film, A Simple…
Instagram
finalist
audience honor
American Horror Story's Social Media Apocalypse
With the franchise approaching its penultimate season, FX's groundbreaking anthology series America…
Instagram
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest…

Nominees

Instagram
#MarriottLuxuryBrands World Tour
The primary objective of this campaign was to showcase the depth and breadth of Marriott's luxur…
Instagram
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed w…
Instagram
24 Hours to Hell and Back: 24 Hours of Gordon
With Gordon having one of the largest social footprints, we crafted a social stunt tailored for his…
Instagram
Bird Box Social
Traditionally, movies that come out during the holiday season tend to be on the tamer side - after …
Instagram
Conan/Comic-Con
The goal of the campaign was to highlight DIRECTV NOW's partnership with CONAN by offering fans mo…
Instagram
Four Seasons Private Jet Timeless Encounters
In June 2018, Four Seasons launched a video series to promote Timeless Encounters, a 9-country, 24-…
Instagram
Hulu's Hard Sun: Interactive Crime Wall (Instagram)
Bring the crime series themes to life by creating an interactive crime wall on Instagram where user…
Instagram
Instagram: shorts by Kitcast
Our main goal with Instagram is to motivate and inspire people. We do it through a unique combinati…
Instagram
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
Instagram
Pantene's 14 Day Challenge transforms every #BadHairDay into a #GreatHairDay
A P&G-sponsored study conducted by Yale University professor Marianne LaFrance found that bad hair …
Instagram
She's Gotta Have It on Instagram
As we began to develop this campaign with Netflix to create the social accounts for She's Gotta Hav…
Instagram
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highligh…
Instagram
The First-Ever Instagram Stories Car Configurator for the Genesis G70
When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thoug…
Instagram
To All The Boys I've Loved Before Social
Nothing motivates young viewers like FOMO - and, after the runaway success of Netflix's The Kissing…
Instagram
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newes…
Instagram
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…