CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The First-Ever Instagram Stories Car Configurator for the Genesis G70

Finalist in Instagram Story

Entered in Instagram

Objective

When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.

Strategy

With an audience of over 400 million users, we knew that Instagram Stories was the perfect platform for transforming the car shopping experience and giving fans a close-up look at the new G70. Allowing users to build on their favorite, mobile-first social platform, our Stories configurator is a true industry first. One that features beautiful CG environments and an inventive UX flow designed to keep users captivated and eager to explore the G70 on the Genesis website.

Results

Social sentiment was overwhelmingly positive, and the results of a short media flight blew away our expectations. By the numbers: 7.9 million impressions, 2.5 million clickthroughs to Genesis.com and a 1,470% increase over our average CTR.

Media

Produced by

INNOCEAN USA, Genesis Motor America

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.