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Special Project

Special Project
From the 11th Annual Shorty Awards

The First-Ever Instagram Stories Car Configurator for the Genesis G70

Finalist in Instagram Story

Entered in Instagram


When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.

Strategy and Execution

With an audience of over 400 million users, we knew that Instagram Stories was the perfect platform for transforming the car shopping experience and giving fans a close-up look at the new G70. Allowing users to build on their favorite, mobile-first social platform, our Stories configurator is a true industry first. One that features beautiful CG environments and an inventive UX flow designed to keep users captivated and eager to explore the G70 on the Genesis website.


Social sentiment was overwhelmingly positive, and the results of a short media flight blew away our expectations. By the numbers: 7.9 million impressions, 2.5 million clickthroughs to and a 1,470% increase over our average CTR.


Entrant Company / Organization Name

INNOCEAN USA, Genesis Motor America


Entry Credits