The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

The First-Ever Instagram Stories Car Configurator for the Genesis G70

Finalist in Instagram Story

Entered in Instagram

About this entry

When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.

Why does this entry deserve to win?

With an audience of over 400 million users, we knew that Instagram Stories was the perfect platform for transforming the car shopping experience and giving fans a close-up look at the new G70. Allowing users to build on their favorite, mobile-first social platform, our Stories configurator is a true industry first. One that features beautiful CG environments and an inventive UX flow designed to keep users captivated and eager to explore the G70 on the Genesis website.

Results

Social sentiment was overwhelmingly positive, and the results of a short media flight blew away our expectations. By the numbers: 7.9 million impressions, 2.5 million clickthroughs to Genesis.com and a 1,470% increase over our average CTR.

Media

Entrant Company / Organization Name

INNOCEAN USA, Genesis Motor America

Link

Entry Credits