4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
Create Your Own WWE Superstar
Every WWE fan secretly wants to become larger-than-life someday. They root for their favorite competitors because, in some ways, they desire to be their favorite competitors. We wanted to give our Instagram followers an opportunity to create their ideal Superstar to spark a conversation with friends and other fans over their name, signature move...
finalist
NHL Draft: Magic 8 Ball
The Chicago Blackhawks had the 8th pick in the first round of the 2018 NHL Draft. This was the highest draft pick for the franchise in 11 years, and it was a priority for the digital team to capitalize on the unique opportunity.The audience that follows the Chicago Blackhawks Instagram Stories is a specific demographic that looks for timely play...
finalist
audience
SpongeBob Face Roulette
To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus on the more silly aspects of the show and the cartoony characteristics of SpongeBob
finalist
The First-Ever Instagram Stories Car Configurator for the Genesis G70
When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impa...

Nominees

2018 MTV Video Music Awards - Song of Summer Voting
We're always looking for new, innovative opportunities to engage with the MTV Video Music Awards audience. Outside of host and performer announcements, voting is our biggest driver for engagement in the weeks leading up to the show – and subsequently, a great way to drive awareness and excitement to tune-in to the broadcast! We wanted a way to keep use...
Giving Gen Z’s Confidence to Get Rid of Cold Sores
Abreva is the leading over the counter cold sore medication, and the only OTC medicine that can get rid of cold sores in just 2.5 days when used at the first sign. Competitor brands treat the symptoms of cold sores by concealing, moisturizing or relieving pain caused by cold sore blisters, but only Abreva contains Docosanol which penetrates deep into the ...
Mango Meter
Our objective was to create interest and inspire engagement for Jamba Juice's limited-time offer of a trio of mango-focused products.
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newest member of the adidas Originals family. Kylie's fans are avid social media users, and also a consumer type that differs from our familiar streetwear hounds. This posed a challenge to tell the Falcon story in a socially-native way that incorporated more tool...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.