THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Nominees

2018 MTV Video Music Awards - Song of Summer Voting
We're always looking for new, innovative opportunities to engage with the MTV Video Music Awards…
winner
Around the World with CNN
CNN has one of the largest and most engaged U.S. news accounts. With over 6.8M followers, we use In…
finalist
Create Your Own WWE Superstar
Every WWE fan secretly wants to become larger-than-life someday. They root for their favorite compe…
Giving Gen Z’s Confidence to Get Rid of Cold Sores
Abreva is the leading over the counter cold sore medication, and the only OTC medicine that can get…
Mango Meter
Our objective was to create interest and inspire engagement for Jamba Juice's limited-time offer of…
finalist
NHL Draft: Magic 8 Ball
The Chicago Blackhawks had the 8th pick in the first round of the 2018 NHL Draft. This was the high…
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highligh…
finalist
audience honor
SpongeBob Face Roulette
To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus…
finalist
The First-Ever Instagram Stories Car Configurator for the Genesis G70
When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thoug…
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newes…
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest…