ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
Create Your Own WWE Superstar
Every WWE fan secretly wants to become larger-than-life someday. They root for their favorite competitors because, in some ways, they desire to be their favorite competitors. We wanted to give our Instagram followers an opportunity to create their ideal Superstar to spark a conversation with friends and other fans over their name, signature moves,…
finalist
NHL Draft: Magic 8 Ball
The Chicago Blackhawks had the 8th pick in the first round of the 2018 NHL Draft. This was the highest draft pick for the franchise in 11 years, and it was a priority for the digital team to capitalize on the unique opportunity.The audience that follows the Chicago Blackhawks Instagram Stories is a specific demographic that looks for timely player…
finalist
audience
SpongeBob Face Roulette
To drive tune-in to a new episode of SpongeBob SquarePants we created a fun gamified story to focus on the more silly aspects of the show and the cartoony characteristics of SpongeBob
finalist
The First-Ever Instagram Stories Car Configurator for the Genesis G70
When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world's first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.
finalist
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impact…

Nominees

2018 MTV Video Music Awards - Song of Summer Voting
We're always looking for new, innovative opportunities to engage with the MTV Video Music Awards audience. Outside of host and performer announcements, voting is our biggest driver for engagement in the weeks leading up to the show – and subsequently, a great way to drive awareness and excitement to tune-in to the broadcast! We wanted a way to keep users…
Giving Gen Z’s Confidence to Get Rid of Cold Sores
Abreva is the leading over the counter cold sore medication, and the only OTC medicine that can get rid of cold sores in just 2.5 days when used at the first sign. Competitor brands treat the symptoms of cold sores by concealing, moisturizing or relieving pain caused by cold sore blisters, but only Abreva contains Docosanol which penetrates deep into the sk…
Mango Meter
Our objective was to create interest and inspire engagement for Jamba Juice's limited-time offer of a trio of mango-focused products.
Social Media Celebration - 19th Annual Latin GRAMMY Awards
Campaign: https://latingram.my/2QOmxSLInstagram Stories: https://www.instagram.com/stories/highlights/17927167915229211/
adidas Originals Falcon
Our objective was to tell the story of the Falcon campaign, and introduce Kylie Jenner as the newest member of the adidas Originals family. Kylie's fans are avid social media users, and also a consumer type that differs from our familiar streetwear hounds. This posed a challenge to tell the Falcon story in a socially-native way that incorporated more tools …