CNN has one of the largest and most engaged U.S. news accounts. With over 6.8M followers, we use Instagram stories to bring our audience around the world and on the ground with reporters, producers and storytellers.
Almost daily, we bring our global audience on a journey with our journalists, giving them on the ground access to our storytelling. From Antarctica to Saudi Arabia, we give our followers a personal and authentic window to the world's most important stories. We want our followers to feel like they are on the ground with our journalists, experiencing the story with them.
We do this for a few reasons. For starters, it brings our massive global audience directly to a story in a way that's authentic and native to the Instagram platform. It's also mobile and interactive. By telling global stories in a vertical and interactive format, we are communicating and informing the next generation of news consumers in a way that is engaging and meaningful. Have a question? Ask a CNN expert. Want to see something in particular during the Oscars Red Carpet? Let us know. We use stories to not only bring our audience to the story, but interact and listen to them as well.
Over 60% of our Instagram audience
We understand that our Instagram audience is different than our TV audience. We strategically use reporters, producers and cameraman that understand and use the platform to relate and connect with our younger audience.
We also host Instagram takeovers. During the national school walkout protesting gun violence, we had students from Parkland High School takeover our account, to document first-hand how their day of protest was evolving. We also had Parkland students take over our account on their first day returning back to school after the tragic shooting.
With that said, we also strategically cover stories that young people are passionate about: gun control, climate change, immigration reform, human rights and civil rights. Earlier this year, we
By doing all of this, we've grown, and will continue to grow, the percentage of young people following @CNN for news and information. We've built a habit and expectation with our audience, where our account is the destination for on the ground and authentic, mobile and interactive storytelling.
We hope you find time to enjoy and watch our submitted sizzle reel that showcases our year in Instagram stories.
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