Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Mango Meter

Entered in Instagram Story

About this entry

Our objective was to create interest and inspire engagement for Jamba Juice's limited-time offer of a trio of mango-focused products.

Why does this entry deserve to win?

The Mango Meter utilized the "tap" functionality of Instagram Stories to allow our fans to "scan" their fingerprint and "analyze" their current mango levels. Once their results were scientifically calculated, they were encouraged to refuel at their nearest Jamba.

Results

Critically-low mango levels were replenished across the country and re-energized people were given the fuel to power through their day.

Media

Video for Mango Meter

Entrant Company / Organization Name

Citrus Advertising, Jamba Juice

Link

Entry Credits