Our objective was to create interest and inspire engagement for Jamba Juice's limited-time offer of a trio of mango-focused products.
The Mango Meter utilized the "tap" functionality of Instagram Stories to allow our fans to "scan" their fingerprint and "analyze" their current mango levels. Once their results were scientifically calculated, they were encouraged to refuel at their nearest Jamba.
Critically-low mango levels were replenished across the country and re-energized people were given the fuel to power through their day.
