THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Instagram Story
winner
audience honor
Tap of War
We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a norma…

Finalists

Instagram Story
finalist
gold honor
NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Ne…
Instagram Story
finalist
silver honor
“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
We needed to create anticipation and excitement for the premiere for Season 8 of AMC's The Walking …
Instagram Story
finalist
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Instagram Story
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
Instagram Story
finalist
The Citi JOYTM Ball Pit: BuzzFeed Live Instagram Stories
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…

Nominees

Instagram Story
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
Instagram Story
Bloomberg's Instagram Stories
Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technol…
Instagram Story
Chicago Bulls/BMO Harris Bank - Alone at Home
BMO Harris Bank and the Chicago Bulls have a longstanding partnership and have worked together on a…
Instagram Story
Lemoncello Gamified Teaser
Based on the bestselling book, Nickelodeon's newest movie, Escape From Mr. Lemoncello's Library in…
Instagram Story
Marriott Rewards: NFL Gamified Instagram Stories
Marriott Rewards and the National Football League (NFL) enjoy a year-long partnership designed to e…
Instagram Story
Surface Pro Solar System Instagram Story
The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. …
Instagram Story
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at…
Instagram Story
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of present…
Instagram Story
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Mic…
Instagram Story
WWE: Finn Bálor's Dangerous Arsenal
As the first-ever Universal Champion and a clear-cut fan favorite, Finn Bálor has quickly become on…
Instagram Story
Will & Grace
The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wan…
Instagram Story
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…
Instagram Story
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/…
Instagram Story
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…
Instagram Story
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Supersta…