ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
gold
NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Nevada during a concert attended by mostly young people. As details of the mass shooting were emerging, our Instagram team knew it was a seminal moment that our audience needed to understand and more importantly grieve with the young victims lost. Our …
finalist
silver
“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
We needed to create anticipation and excitement for the premiere for Season 8 of AMC's The Walking Dead, and the franchise's 100th episode.To do so, AMC wanted to throw a huge party for the premiere, which included a red carpet event at the Greek Theater in Los Angeles. But something extra was needed for the fans in the rest of the country that co…
finalist
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cutt…
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most of their time creating and sharing inspiration on social media. For the FW17 drop, Adidas wanted to connect the NMD with analog photography and use the film development process as a metaphor for the creative process.How could we connect this transient…
finalist
The Citi JOYTM Ball Pit: BuzzFeed Live Instagram Stories
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel." In order to establish Citi as not only a bank for financial transactions but as a brand that is relevant to people's everyday life moments, big and small, we activated unexpected on- and off-line experiences to surprise & delight consumers. The goa…

Nominees

Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, people and places to reshape perceptions of IBM. We strive for drive meaningful interactions among our key audience segments through low-cost, high-impact content. Our key KPIs are Engagement Rate, Audience Engagement (comments), Brand Engagement (replies--yes we…
Bloomberg's Instagram Stories
Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technology and lifestyle content to younger audiences who are thirsty for context and explanations about the world around them.
Chicago Bulls/BMO Harris Bank - Alone at Home
BMO Harris Bank and the Chicago Bulls have a longstanding partnership and have worked together on a number of marketing initiatives in recent years we've focused on utilizing new channels in creative ways and collaborating on content that consumers and fans have never seen before.Given the extent of the relationship with the two brands, most Bulls fans are …
Lemoncello Gamified Teaser
Based on the bestselling book, Nickelodeon's newest movie, Escape From Mr. Lemoncello's Library invites kids into a wondrous world where beloved books spring to life and a series of unbelievable puzzles test the imagination. Tasked with driving buzz and excitement around the movie, the Nickelodeon social team decided to leverage Instagram Stories to make a…
Marriott Rewards: NFL Gamified Instagram Stories
Marriott Rewards and the National Football League (NFL) enjoy a year-long partnership designed to enable once-in-a-lifetime experiences to the loyalty program's most ardent and fervent football fans. With the NFL's regular season lasting 17 weeks, Marriott Rewards needed a fresh, always-on marketing solution that increased awareness of the partnership and o…
Surface Pro Solar System Instagram Story
The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. Microsoft's latest and most stylish addition to the Surface family had just been released, and the PC had a sleek, futuristic look to it (out of this world, if you will). To highlight the cool factor of the four new rich color combinations, Microsoft Store cre…
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at what life on tour is like. For each of the twelve shows, one of the performing artists was called upon to take over the iHeartRadio Instagram Stories in order to create the first-ever "iHeartRadio Jingle Ball Tour Diaries." When the tour concluded, these diar…
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of presenting Germany as an inspiring travel destination to a wide range of people.For the target demographic of under-25s, the GNTB was supported by the insight that this group is mainly interested in cities, either for longer summer trips to Europe (e.g. students from…
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Michael's creation, the [spoiler] fake Good Place. With so many unique and hilarious town shops like Warm Blankets and My Big Nonfat Greek Frozen Yogurt, we wanted to utilize Instagram stories to take viewers on a whirlwind tour of town.
WWE: Finn Bálor's Dangerous Arsenal
As the first-ever Universal Champion and a clear-cut fan favorite, Finn Bálor has quickly become one of WWE's fastest-rising Superstars. With a dedicated Instagram Story titled "Finn Bálor's Dangerous Arsenal," the WWE digital and social teams sought to draw increased attention to part of what makes Bálor such a special talent to watch: his dangerous combin…
Will & Grace
The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wanted to make every day gay again by programming exclusive interactive content on Instagram Stories each morning. By bringing Karen's cocktails or friday night game night to life on Instagram we sought to build affinity for the show and entertain fans beyond the…
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant gratificati…
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/W 2017 brand film and feature key influencers.
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive version of the adidas Originals NMD sneaker that was limited to a few thousand pairs in the US and Western Europe. Our ambition was to update the ethos of the NMD, keep interest high, and to drive swipe ups to the adidas.com website while creating a feeling of excl…
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Superstar silhouette in a socially-native way.