THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Instagram Story
winner
audience honor
Tap of War
We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a norma…

Finalists

Instagram Story
finalist
gold honor
NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Ne…
Instagram Story
finalist
silver honor
“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
We needed to create anticipation and excitement for the premiere for Season 8 of AMC's The Walking …
Instagram Story
finalist
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Instagram Story
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
Instagram Story
finalist
The Citi JOYTM Ball Pit: BuzzFeed Live Instagram Stories
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…

Nominees

Instagram Story
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
Instagram Story
Bloomberg's Instagram Stories
Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technol…
Instagram Story
Chicago Bulls/BMO Harris Bank - Alone at Home
BMO Harris Bank and the Chicago Bulls have a longstanding partnership and have worked together on a…
Instagram Story
Lemoncello Gamified Teaser
Based on the bestselling book, Nickelodeon's newest movie, Escape From Mr. Lemoncello's Library in…
Instagram Story
Marriott Rewards: NFL Gamified Instagram Stories
Marriott Rewards and the National Football League (NFL) enjoy a year-long partnership designed to e…
Instagram Story
Surface Pro Solar System Instagram Story
The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. …
Instagram Story
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at…
Instagram Story
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of present…
Instagram Story
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Mic…
Instagram Story
WWE: Finn Bálor's Dangerous Arsenal
As the first-ever Universal Champion and a clear-cut fan favorite, Finn Bálor has quickly become on…
Instagram Story
Will & Grace
The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wan…
Instagram Story
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…
Instagram Story
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/…
Instagram Story
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…
Instagram Story
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Supersta…