The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. Microsoft's latest and most stylish addition to the Surface family had just been released, and the PC had a sleek, futuristic look to it (out of this world, if you will). To highlight the cool factor of the four new rich color combinations, Microsoft Store created an Instagram Story that rotated through the various colored laptops, eclipsing one another with each tap and showing off the planetary colors.
We created a series of Instagram Story frames with each frame highlighting the most unique features of the Surface Laptop. Fans tapped through each frame to view all the new available laptop colors with beautiful planet screen fills in the device.
This Instagram Story generated a total of 44,760 views at a 60% completion rate (+5% vs 2017 average). Each frame generated an average of 11k impressions per frame (+14% vs 2017 average).
