entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The early deadline is on Wednesday, June 24th, 2020.

From the 10th Annual Shorty Awards

Surface Pro Solar System Instagram Story

Entered in Instagram Story

About this entry

The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. Microsoft's latest and most stylish addition to the Surface family had just been released, and the PC had a sleek, futuristic look to it (out of this world, if you will). To highlight the cool factor of the four new rich color combinations, Microsoft Store created an Instagram Story that rotated through the various colored laptops, eclipsing one another with each tap and showing off the planetary colors.

Why does this entry deserve to win?

We created a series of Instagram Story frames with each frame highlighting the most unique features of the Surface Laptop. Fans tapped through each frame to view all the new available laptop colors with beautiful planet screen fills in the device.


This Instagram Story generated a total of 44,760 views at a 60% completion rate (+5% vs 2017 average). Each frame generated an average of 11k impressions per frame (+14% vs 2017 average).


Video for Surface Pro Solar System Instagram Story

Produced by

Ayzenberg Group, Microsoft Store

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!