entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The early deadline is on Wednesday, June 24th, 2020.

From the 10th Annual Shorty Awards

adidas Originals Superstar Instagram Story

Entered in Instagram Story

About this entry

We were tasked by adidas Originals to introduce the next generation of influencers for the Superstar silhouette in a socially-native way.

Why does this entry deserve to win?

We built a tap-to-reveal Instagram Story that included over 120 images and reached the maximum upload limit of Instagram Stories. As viewers tapped, the influencers were revealed, along with details of their photoshoot and close-ups of the Superstar. The images were edited to feel like the viewer was clicking through a desktop folder to reveal all of the pieces of the story.


The two stories we ran resulted in almost 3 million opens, and 30,000 viewers swiped up to be taken to adidas.com to learn more about the influencers and the next generation of Superstar.



View our campaign landing page here.


Produced by

Annex88, adidas Originals


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!