entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The early deadline is on Wednesday, June 24th, 2020.

From the 10th Annual Shorty Awards

Will & Grace

Entered in Instagram Story

About this entry

The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wanted to make every day gay again by programming exclusive interactive content on Instagram Stories each morning. By bringing Karen's cocktails or friday night game night to life on Instagram we sought to build affinity for the show and entertain fans beyond the TV screen.

Why does this entry deserve to win?

We sought to program each day of the week with a different content franchise that brought a component of the show universe and storyline to life, whether it was mixing up a custom character-themed cocktail to sip during the new episodes of Will & Grace on Thursdays or queuing up a quick interactive game for Friday night Game Nights. Additionally, as guest stars were announced, fans could tap through to uncover the exclusive announcement and swipe through to catch up on episode. We were also able to highlight unreleased bloopers or unseen clips to keep the viewers laughing all week long.



Each story received hundreds of direct messages from fans answering trivia questions, loving the cocktails, and laughing at the exclusive show footage and bloopers. On average, our stories drew a 65% average viewer completion rate and over 35K views each.


Video for Will & Grace

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!