entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Bloomberg's Instagram Stories

Entered in Instagram Story

About this entry

Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technology and lifestyle content to younger audiences who are thirsty for context and explanations about the world around them.

Why does this entry deserve to win?

@bloombergbusiness is the home of business news on Instagram, with 150,000 followers. The photography, videos and graphics on this account are exclusive to Bloomberg and cannot be found elsewhere.

Bloomberg was one of the first organizations to use Instagram Stories after their launch in 2016. It has developed a range of storytelling techniques that generate significant referrals to Bloomberg.com, as well as high levels of engagement and retention.

Its "5 big stories" sequences run every Saturday and Sunday. These feature striking images and succinct headlines and link to five separate articles, which users can access by swiping up on the relevant slide.

Other Instagram Stories have tapped into followers' desire to learn more about subjects such as finance, cryptocurrencies, technology and travel, and to read the views of the biggest names in business.

Successful sequences have included the best ways to invest $10,000, whether the Bitcoin bubble has burst, and how Elon Musk could become the world's richest person.

Stories have been used to offer unique perspectives on businesses, such as a 30th anniversary guide to the Wall Street crash, as told by the traders who were there, and the shocking secrets learned by a butler at a high-end hotel.

Bloomberg reporters have also filed images and video from high-profile events such as the G-20 summit in Hamburg, providing on-the-spot coverage and glimpses behind the scenes.

Results

The "5 big stories" sequences generate clickthrough rates of more than 30% on both Saturdays and Sundays, with thousands of referrals to each article.

There have also been significant levels of retention and swipes for single-issue Stories.

And the polling function has been successfully used to ask followers for their opinions on topics such as the future of Bitcoin, before they swipe through to relevant articles.

Instagram Stories have become a regular source of traffic to Bloomberg.com and this new method of storytelling has generated significant engagement as @bloombergbusiness grows. Follower numbers to the account increased by 322% in 2017 alone.

Media

Video for Bloomberg's Instagram Stories

Produced by

Bloomberg

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City