entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The early deadline is on Wednesday, June 24th, 2020.

From the 10th Annual Shorty Awards

The Good Place

Entered in Instagram Story

About this entry

Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Michael's creation, the [spoiler] fake Good Place. With so many unique and hilarious town shops like Warm Blankets and My Big Nonfat Greek Frozen Yogurt, we wanted to utilize Instagram stories to take viewers on a whirlwind tour of town.

Why does this entry deserve to win?

We enlisted the help of Manny Jacinto, who plays fan favorite Jason Mendoza, to take fans on a tour of the set via Instagram Stories. We were able to capture this content during Season 2 production over the summer, and release the series of stories during premiere week to build excitement and conversation. Fans were treated to an exclusive glimpse of never-before-seen shops and locations in their beloved Good Place neighborhood.


The Story was a grand reintroduction into The Good Place universe, and fans felt right at home. The activation set the tone for the rest of the season, as we continued to play up the show's unique and oddball humor. The video accumulated over 73K views in less than 24 hours and built fan affinity for Manny Jacinto, helping to grow his social channels throughout the run of Season 2.


Video for The Good Place

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!